HomeWebcastHow to Effectively Use Survey Evidence in Trademark Cases: Tools and Techniques in 2020
Online CLE Trademark Cases CLE

How to Effectively Use Survey Evidence in Trademark Cases: Tools and Techniques in 2020

Live Webcast Date: Tuesday, March 17, 2020 from 12:00 pm to 2:00 pm (ET)
Intellectual Property Law (CLE)Live Webcast
Registration & Pricing Options
Add to Calendar 03/17/2020 12:00 pm 03/17/2020 2:00 pm America/New_York The Knowledge Group Webinar: How to Effectively Use Survey Evidence in Trademark Cases: Tools and Techniques in 2020 If you haven’t registered for this event please click here:https://www.theknowledgegroup.org/checkout/?add-to-cart=105875\r\n For the past years, attorneys and legal counsel have used consumer surveys to prove or to disprove the likelihood of confusion in trademark infringement cases. It is, therefore, important to ensure its effectiveness thru unbiased methodologies and reputable survey experts. Best practices in survey design and implementation should also be employed so that crucial pitfalls that can weaken a survey's impact, are avoided. \n \nJoin a panel of key thought leaders and practitioners assembled by The Knowledge Group as they bring the audience to a road beyond the basics of bringing or defending against trademark infringement claims, and as they delve into an in-depth analysis of the current trends and recent court rulings. Speakers will also provide techniques in using survey evidence, thus, bringing out the best in these lawsuits in a rapidly evolving legal climate. \n \nKey topics include: \n \n \n Trademark Survey Evidence: Statistics \n Recent Trends \n Addressing Pitfalls \n Notable Trademark Infringement Cases \n Techniques in Survey Design and Implementation \n What Lies Ahead \n \n https://www.theknowledgegroup.org/webcasts/use-survey-evidence-in-trademark-cases/

Online CLE Trademark Cases

Join us for this Knowledge Group Online CLE Trademark Cases Webinar. For the past years, attorneys and legal counsel have used consumer surveys to prove or to disprove the likelihood of confusion in trademark infringement cases. It is, therefore, important to ensure its effectiveness thru unbiased methodologies and reputable survey experts. Best practices in survey design and implementation should also be employed so that crucial pitfalls that can weaken a survey's impact, are avoided.

Join a panel of key thought leaders and practitioners assembled by The Knowledge Group as they bring the audience to a road beyond the basics of bringing or defending against trademark infringement claims, and as they delve into an in-depth analysis of the current trends and recent court rulings. Speakers will also provide techniques in using survey evidence, thus, bringing out the best in these lawsuits in a rapidly evolving legal climate.

Key topics include:

  • Trademark Survey Evidence: Statistics
  • Recent Trends
  • Addressing Pitfalls
  • Notable Trademark Infringement Cases
  • Techniques in Survey Design and Implementation
  • What Lies Ahead

Agenda

Mark Keegan, Founding Partner
Keegan & Donato Consulting LLC

Who Should Attend

  • Trademark Lawyers
  • IP Consultants and Experts
  • Outside and In-House Counsel

Online CLE Trademark Cases

Mark Keegan, Founding Partner
Keegan & Donato Consulting LLC

Online CLE Trademark Cases

Online CLE Trademark Cases

Mark KeeganFounding PartnerKeegan & Donato Consulting LLC

Mark Keegan has spent nearly two decades conducting consumer survey research for litigation. As a founding partner of Keegan & Donato Consulting, Mr. Keegan has focused his career on developing methodologically sound marketing research and testimony for his clients. Mr. Keegan’s research has examined a range of issues including intellectual property, consumer understanding, false advertising, and related Lanham Act, marketing and business topics. These surveys have been admitted to Federal and state courts, arbitration proceedings, to the National Advertising Division of the Council of Better Business Bureaus, and to the Trademark Trial and Appeal Board. Prior to his work with Keegan & Donato Consulting, Mr. Keegan served as marketing strategist and operations manager to several large corporations and startups.


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Online CLE Trademark Cases

Course Level:
   Intermediate

Advance Preparation:
   Print and review course materials

Method Of Presentation:
   Live Webcast

Prerequisite:
   General knowledge of trademark litigation

Course Code:
   147908

NY Category of CLE Credit:
   Areas of Professional Practice

Total Credits:
    2.0 CLE

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About the Knowledge Group

The Knowledge Group

The Knowledge Group has been a leading global provider of Continuing Education (CLE, CPE) for over 13 Years. We produce over 450 LIVE webcasts annually and have a catalog of over 4,000 on-demand courses.

About the Knowledge Group

The Knowledge Group

The Knowledge Group has been a leading global provider of Continuing Education (CLE, CPE) for over 13 Years. We produce over 450 LIVE webcasts annually and have a catalog of over 4,000 on-demand courses.

Keegan & Donato Consulting serves litigators and their clients in the areas of marketing, intellectual property, and consumer survey research. Keegan & Donato designs and executes methodologically sound consumer survey research studies for submission to courts as well as collaborates on a wide range of marketing and complex commercial litigation issues. We are also regularly engaged by clients for non-litigation consulting assignments related to marketing research and strategy. Keegan & Donato Consulting is a member of ESOMAR, the leading global association for market, social, and opinion research, the American Association for Public Opinion Research (AAPOR), a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, the International Trademark Association (INTA), and the Association for Consumer Research (ACR).

Website: http://www.keegandonato.com/

Mark Keegan has spent nearly two decades conducting consumer survey research for litigation. As a founding partner of Keegan & Donato Consulting, Mr. Keegan has focused his career on developing methodologically sound marketing research and testimony for his clients. Mr. Keegan’s research has examined a range of issues including intellectual property, consumer understanding, false advertising, and related Lanham Act, marketing and business topics. These surveys have been admitted to Federal and state courts, arbitration proceedings, to the National Advertising Division of the Council of Better Business Bureaus, and to the Trademark Trial and Appeal Board. Prior to his work with Keegan & Donato Consulting, Mr. Keegan served as marketing strategist and operations manager to several large corporations and startups.

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