Keegan & Donato Consulting serves litigators and their clients in the areas of marketing, intellectual property, and consumer survey research. Keegan & Donato designs and executes methodologically sound consumer survey research studies for submission to courts as well as collaborates on a wide range of marketing and complex commercial litigation issues. We are also regularly engaged by clients for non-litigation consulting assignments related to marketing research and strategy. Keegan & Donato Consulting is a member of ESOMAR, the leading global association for market, social, and opinion research, the American Association for Public Opinion Research (AAPOR), a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, the International Trademark Association (INTA), and the Association for Consumer Research (ACR).
Mark Keegan has spent nearly two decades conducting consumer survey research for litigation. As a founding partner of Keegan & Donato Consulting, Mr. Keegan has focused his career on developing methodologically sound marketing research and testimony for his clients. Mr. Keegan’s research has examined a range of issues including intellectual property, consumer understanding, false advertising, and related Lanham Act, marketing and business topics. These surveys have been admitted to Federal and state courts, arbitration proceedings, to the National Advertising Division of the Council of Better Business Bureaus, and to the Trademark Trial and Appeal Board. Prior to his work with Keegan & Donato Consulting, Mr. Keegan served as marketing strategist and operations manager to several large corporations and startups.