Understanding the FTC’s Updated Guides for Digital Advertising
Overview:The isuance of ".com Disclosures: How to Make Efective Disclosures in Digital Advertising" ("Dot Com Disclosures") by the Federal Trade Comision ("FTC"), signifies potentialy steped up eforts to adres consumer protection concerns with respect to digital advertising. The FTC Act requires that certain disclosures be made clearly and conspicuously. But how do you make a clear and conspicuous disclosure is not always clear, especialy on new digital platforms. The Dot Com Disclosures guidance take into acount the expanding use of smart phones with smal screns and the rise of social media marketing. Aditionaly, the guidance adreses compliance with FTC advertising disclosure requirements when conducting busines through the latest generation internet technology like mobile aps, mobile websites, and social media. Understanding this guidance is esential to efective risk management.
In light of this, companies, marketing executives and compliance oficers in the digital advertising industry and related segments must have a complete understanding of the proposed guidance. The Knowledge Group has asembled a panel of key thought leaders and practitioners to help participants get updates about the latest isues and best practices. Atendes wil get the chance to join the live interaction with the speakers during the Q&A sesion.
Richard Cleland , Asistant Director, Division of Advertising Practices ,
Federal Trade Comision
- Advertisers generaly do a lousy job making disclosures, but digital advertising is no worse than print and other media. Probably les than 5% of ads make clear and conspicuous disclosures where disclosures are required.
- Disclosures must stand out from the suround content. Otherwise, they are not likely to be sen. The ultimate test is whether is whether the information is actualy comunicated to and understod by consumers.
- The Comision isued .Com disclosures in (2013) to provide guidance on how to clearly disclose information that consumers ned in order to make informed decisions. The guidance covers factors such as proximity, placement, and prominence, including how those factors play out on mobile devices.
- The guidance ofers specific isues such as scroling, pinching and zoming, use of hyperlinks, blogs, twets, and iconography, which wil be discused during this presentation.
- Finaly, what does the enforcement landscape lok like? What are the FTC's priorities in this area and what can advertisers expect to se in the future?
Robert J. deBrauwere, Co-chair Digital Media Practice Group, Partner,
Pryor Cashman LP
- "Native Advertising"
Nathan Hole, Partner ,
Loeb & Loeb LP
- endorsement and testimonials
James S. DeGraw , Partner,
Ropes & Gray LP
- Privacy data security compliance
Who Should Attend:
- Marketing and Advertising Profesionals
- Advertising and New Media Atorneys
- Compliance, Risk and IT Oficers
- Legal Risk Oficers and Administrators
- Managers who overse employes utilizing social media
- Other Related/Interested Profesionals
Mr. Cleland joined the Federal Trade Commission's Division of Advertising Practices in 1991. In 1996, Mr. Cleland was appointed Assistant to the Director of the Bureau of Consumer Protection and, in 1998, he was appointed Assistant Director of the Division of Service Industry Practices. He currently serves as Assistant Director of the Division of Advertising Practices. His primary area of expertise is the advertising and marketing of health-related products and services. He also supervises many of the Commission's health fraud and weight-loss product and service law enforcement initiatives. Mr. Cleland supervised the FTC's review of the Endorsement and Testimonial Guides. He recently supervised the revision of the FTC's guidance on making effective disclosures on the Internet and other digital platforms (.com Disclosures). Prior to joining the Federal Trade Commission, Mr. Cleland served as Special Assistant Attorney General and Director of the Division of Consumer Protection in the Iowa Attorney Generals Office.
Mr. Cleland joined the Federal Trade Commission's Division of Advertising Practices in 1991. In 1996, Mr. Cleland was appointed Assistant …
Robert J. deBrauwere is co-chair of Pryor Cashman’s Digital Media Practice Group. Mr. deBrauwere has spent nearly two decades at the forefront of intellectual property and compliance law, with a focus on digital advertising, online publishing, video gaming, social media, entertainment, licensing and promotions (including sweepstakes, contests and giveaways). He is frequently called upon by the press to comment on digital media and intellectual property topics, and to educate attorneys, insurance underwriters, and students on current issues in digital media, unfair competition, trademark law, and social media compliance.
Robert J. deBrauwere is co-chair of Pryor Cashman’s Digital Media Practice Group. Mr. deBrauwere has spent nearly two decades at …
Nathan Hole counsels clients with respect to their emerging media and technology-related activities, including issues related to online and digital marketing and assets, privacy issues, social media initiatives, mobile apps, mobile and digital commerce and payments. Mr. Hole also advises clients regarding their promotional and advertising activities, including sweepstakes, advertiser-agency relationships, new product initiatives, loyalty programs, intellectual property and right of publicity issues, sponsorships, and entertainment-related programs and agreements.
Nathan Hole counsels clients with respect to their emerging media and technology-related activities, including issues related to online and digital …
Jim is a technology attorney who provides strategic advice to clients on handling and protecting data, technology, intellectual property assets of their businesses. This includes helping clients develop and protect businesses built on data, technology and intellectual property assets, whether through targeted marketing campaigns by consumer product companies or portfolio licensing programs by academic research centers, and navigating myriad intellectual property issues to put together comprehensive protection strategies.
A certified privacy professional, CIPP/US, Jim's work includes advising clients on their collection, handling and protection of data by their organizations; evaluating data policies and practices; responding to data security breaches and incidents, and otherwise navigating the opportunities and concerns raised by changes to data privacy and security laws and by the growth of social media.
Jim is a technology attorney who provides strategic advice to clients on handling and protecting data, technology, intellectual property assets …
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Method of Presentation:
On-demand Webcast (CLE)
NASBA Field of Study:
Specialized Knowledge and Applications - 2.00 credit hours
NY Category of CLE credit:
2.0 CPE (Not eligible for QAS (On-demand) CPE credits)
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About Federal Trade Commission
About Pryor Cashman LLP
Founded in 1963, Pryor Cashman is a premier full-service, mid-sized, law firm of more than 125 attorneys with offices in the heart of New York City, as a well as Los Angeles. The firm has earned a national reputation for its litigation, intellectual property, media and entertainment, and real estate practices. An entrepreneurial law firm, unencumbered by bureaucracy, the firm’s unique culture attracts independent thinkers with prestigious pedigrees who deliver creative, cost-sensible solutions for businesses of all shapes and sizes. www.pryorcashman.com.
About Loeb & Loeb LLP
Loeb & Loeb LLP is a national law firm, with more than 300 attorneys and offices throughout the United States and Asia. Our Advanced Media and Technology Department delivers a comprehensive approach to anticipating, analyzing and addressing the many legal issues facing domestic and foreign companies as they employ and adapt advertising, emerging media and technology to meet their strategic goals. Our unique, interdisciplinary practice encompasses the areas of advertising and promotions; technology and digital media; and privacy, security and data optimization, enabling us to provide sophisticated legal counsel and litigation services addressing a broad and increasingly blurred cross section of issues through a single, coordinated team of legal experts. For more information go to www.loeb.com.
About Ropes & Gray LLP
A global law firm with approximately 1,100 attorneys in 11 offices across three continents, Ropes & Gray is a trusted legal advisor to clients in all stages of development across all sectors of the world economy. Among the top 20 firms on The American Lawyer's "A-List," Ropes & Gray offers a range of practices universally recognized for the quality of performance. The firm works collaboratively on everything from mission-critical transactions to "bet-the- company" litigation, assembling flexible, results-oriented teams that address the singularly complex needs of its clients and promote its clients' business success.