Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard

Anne M. Sterba is Of Counsel in the Washington, DC, office of Fish & Richardson. Her practice includes advising clients on a wide variety of U.S. and international intellectual property matters, such as trademark prosecution and counseling, false advertising, unfair competition, copyright, licensing, and litigation. She is experienced in all aspects of trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) and federal district court litigation.Ms. Sterba also focuses on Internet and related trademark and copyright issues, including domain name protection and keyword advertising. She has represented a variety of clients from start-up companies to large multi-national corporations in the area of Internet/e-commerce, clothing, financial products/services, health care, computer technology and services, biotechnology, and the food and beverage industry. She received her JD from George Mason University School of Law.

Paige is a member at Bass, Berry & Sims and resides in the firm’s Nashville, Tennessee office. She is co-chair of Bass’ Intellectual Property Litigation Practice Group. Her practice is concentrated in litigation and intellectual property and centers around helping businesses identify and protect their intellectual property. She routinely consults with clients in the selection, registration, and protection of trademarks, providing business advice in the area of copyrights, drafting and negotiating license agreements for the exploitation of intellectual property, and litigating in all aspects of intellectual property law. She has represented a number of prominent companies in “bet the company” litigation and negotiations involving critical trademarks.She received her B.A. degree, cum laude, from the University of Tennessee in 1986 and graduated, cum laude, from the University of Tennessee College of Law in 1993. She is a member of the American and Tennessee Bar Associations, International Trademark Association (INTA), Cable and L.A.W. She has been listed in Best Lawyers® in America since 2008, and routinely writes on all aspects of intellectual property law at her blog, IP @ Tennessee [and Beyond], found at paigemillsblog.com. Follow her on twitter where she tweets on all things IP under the handle, @tniplawyer.

Gail Podolsky focuses her practice on all aspects of intellectual property law, with particular expertise in trademark, copyright and patent infringement and anti-counterfeiting. She also has significant experience in entertainment and business litigation.Ms. Podolsky has extensive experience in state and federal court, before the United States Patent and Trademark Office, and through alternative dispute resolution procedures like mediation and UDRP proceedings. Ms. Podolsky also handles transactional intellectual property matters, which include drafting and negotiating various types of agreements, conducting intellectual property audits, and preparing, filing, and prosecuting trademark and copyright applications. She frequently counsels businesses and individuals in brand management, brand enforcement, domain name, promotional, and advertising issues, and protecting, procuring, and enhancing intellectual property as a commercial asset.Ms. Podolsky was selected by Georgia Super Lawyers as a Rising Star in 2009, 2010, and 2011. She is AV rated by Martindale-Hubbell.