Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard

Broadcast Date: Tuesday, September 25, 2012 from 12:00 pm to 2:00 pm (ET)
Consumer Law
Anne M. Sterba
Paige Waldrop Mills
Gail Podolsky


About Fish & Richardson P.C.

Fish & Richardson is a leading global law firm with more than 350 attorneys practicing intellectual property strategy and counseling, intellectual property litigation, and business litigation. Fish is often mentioned as a “firm of choice” for trademark matters by some of the largest corporations in the world. Trademark services are available in all offices, and Fish’s experience ranges from strategic trademark counseling, prosecution, and clearance work to complex litigation and alternative dispute resolution. Fish offers the resources of a global IP leader, the expertise of a boutique, and the personal service that comes with a local presence.


About Bass Berry Sims PLC

With more than 200 attorneys representing numerous publicly-traded and Fortune 500 companies, Bass, Berry & Sims has been involved in some of the largest and most significant business transactions and litigation matters in the Southeast and beyond. Our trademark practice includes: clearance searches and opinions; prosecution, maintenance and enforcement; due diligence; management of worldwide portfolios; content licensing; litigation of all types, and related issues in social media. For more information, visit


About Carlton Fields

Carlton Fields, P.A. is dedicated to meeting the legal and business needs of its clients throughout the Southeast and beyond. Like our clients, which span Fortune 500 companies to start-ups operating in fields as diverse as technology and real estate, we prize and foster innovation and providing extraordinary value. Our more than 300 attorneys and government consultants — strategically positioned in Atlanta and six Florida communities — bring a wide range of perspectives, specialized training, and life experiences to their work, but share a keen focus on clients’ needs. In part, because of this commitment, we are regularly recognized as one of the top law firms in a wide array of legal practices.