Trademark Law in 2015: Understanding and Implementing the Likelihood of Confusion Standard

Peter Willsey is Chair of Cooley LLP’s Trademark, Copyright, & Advertising practice group and based in the firm’s Washington, DC office.  Peter specializes in litigation, counseling and prosecution in the fields of trademark and copyright law. His practice focuses on the selection of company and product names, the development of comprehensive trademark and branding strategies, and formulating strategic approaches for the licensing and enforcement of intellectual property rights. Peter has extensive experience handling trademark and copyright litigation matters in federal court and before the Trademark Trial and Appeal Board. He also manages and oversees domestic and foreign trademark prosecution efforts, and counsels clients on Internet, domain name, and copyright issues.  Drawing upon his expertise and experience, he recently taught a course on trademarks and unfair competition as an adjunct professor at the University of Virginia law school.

Harley Lewin has more than 40 years of experience focusing on the development and implementation of global brand protection strategies, including tracking and stopping the flow of fake or infringing goods around the world, working directly with the governments, law enforcement, courts and customs of over 75 countries, and implementing new and cost effective methods to protect his clients’ most valued assets. He handles major case litigation in U.S. federal and state courts, dealing with trademarks, trade dress, copyright, unfair competition, anti-counterfeiting, infringement and similar issues. Mr. Lewin also advises on such transactional and counseling matters as domestic and international licensing programs; the review, audit, revision and development of comprehensive document programs to help clients in their global dealings, including manufacturing, supply, distribution, import, export, marketing and advertising; and day-to-day strategic counseling.