Trademark Law in 2015: Understanding and Implementing the Likelihood of Confusion Standard
Overview:
Our panel of key thought leaders and practitioners will offer a discussion of the fundamentals as well as updates regarding the latest and significant issues surrounding this topic. This LIVE webcast aims to help you to avoid common pitfalls and risk issues surrounding Trademark Law in 2015.Key topics include:
- Trademark Law 2015: an overview
- Five main types of trademark confusion and likelihood of confusion standard
- Emerging trends and recent cases
- Latest issues and ways to effectively deal with critical scenarios
- Mitigating errors and best practices
Agenda:
Peter Willsey, Partner
Cooley LLP
- Introduction
- Consumer confusion
Harley I. Lewin, Partner
McCarter & English, LLP
- Protecting a brand in the digital arena
- Global brand strategies…China and Asia – the legal and reality sides of the issue
Who Should Attend:
- General Counsel- In house counsel (Public & Private)
- Senior Corporate Management
- Senior Counsel
- Senior Executives
- Senior Management
- Advertising Professionals
- Advertising/Marketing Officers
- Brand Managers
- Marketing and Advertising Professionals
- Marketing executives
- Copyright Lawyers
- Intellectual property
- IP and Copyright Consultants
- IP and Related Attorneys
- IP Attorneys & Consultants
- IP Attorneys & Related Consultants
- Trademark Lawyers
- And other Related/Interested Professionals
Peter Willsey is Chair of Cooley LLP’s Trademark, Copyright, & Advertising practice group and based in the firm’s Washington, DC …
Harley Lewin has more than 40 years of experience focusing on the development and implementation of global brand protection strategies, …
Course Level:
Intermediate
Advance Preparation:
Print and review course materials
Method of Presentation:
On-demand Webcast (CLE)
Prerequisite:
NONE
Course Code:
144706
NASBA Field of Study:
Business Law
NY Category of CLE Credit:
Skills
Total Credits:
2.0 CLE
Login Instructions:
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SPEAKERS' FIRMS:
About Cooley LLP
Cooley LLP is an international law firm for the converging worlds of technology, finance and high-stakes litigation. Our attorneys are counselors, strategists and advocates to the foremost private and public companies. As one of the leading litigation practices in the country with many seasoned trial lawyers, we frequently argue and win precedent setting cases. The Firm’s business and litigation practices reach across a broad array of dynamic industry sectors, including technology, life sciences, higher education, real estate, communications, financial services, retail and energy. With 750+ attorneys throughout the United States and in Shanghai, Cooley has the range and expertise to help companies of all sizes seize opportunities and secure their successes around the world.
Website: https://www.cooley.com/
About McCarter & English, LLP
McCarter is a leader in trademark and brand protection, anti-counterfeiting, IP-related transactions, patents, and litigation. We address cross-border trademark, trade dress and domain name issues with unique effective remedies. McCarter has over 100 IP lawyers and professionals in its seven US offices. The capacity of the IP litigation, trademark protection, prosecution, and counseling group, has attracted a wide range of companies throughout the world, diverse in both geography and industry.
Website: https://www.mccarter.com/