Protecting Your Brands Against Theft and Counterfeiting in 2017 and Beyond: Outsmarting Forgers
Counterfeiting is one of the illegal but booming businesses across the globe. Misuse of trademarks and unlawful copying of the product or packaging designs have already become common. However, manufacturers still need to rigorously monitor their brands’ presence in the market, including the counterfeits. As technological advancements continue to bolster the quality of counterfeited goods, mixing them with authentic products poses no difficulty.
Establishing a global branding integrity is a very expensive investment, thus, it is crucial for manufacturers to keep on doing counter-activities and solutions that will safekeep their brands from counterfeiting. Product failure or supply disruption due to counterfeits can provoke claims for replacement and compensation, loss of sales, damage to brand and reputation, and financial and legal risks. The best protection should have clear policies and procedures, sound management of intellectual property, good risk assessment, and careful supply chain logistics management.
Preventing counterfeits from the very start is the best measure. In this light, a panel of key thought professionals and industry leaders assembled by The Knowledge Group will provide best practices in protecting your brands against theft and counterfeiting and will go beyond traditional brand protection programs that will outsmart modern day forgers.
- Brand Protection – Identification Techniques
- Asset Protection, Authentication and Tracking
- Theft, Counterfeiting, & Legal Challenges
- Trademark Rights Erosion
- Anti-counterfeiting Strategies
- IP – Trademark Protection
- Litigation and Compliance Risks
- Risk Mitigation Best Practices
Mark Schonfeld, Attorney
Burns & Levinson LLP
- Developing an anti-counterfeiting strategy
- Using all your IP assets to your best advantage in your anti-counterfeiting strategy---Patents, trademarks, copyrights and trade secrets
- Gray market goods and their relation to counterfeit goods
- Should you use criminal or civil remedies? Or both?
- Working within your budget
- Obtaining the support of C-level executives for your anti-counterfeiting program
Steve Tallant, Director of Product Management
- We are now operating in a layered brand protection and anti-counterfeiting world, there is no singular solution that solves everything.
- What if we could transform your existing packaging into a powerful anti-counterfeiting device.
- Discuss the power of making every individual item identifiable, unique and interactive.
Who Should Attend:
- Brand Owners
- Brand Protection Officer
- Product Marketing Manager
- Chief Security Officer
- Supply Chain Management
- Advertising and Marketing Professionals
- Brand Managers
- Marketing & Advertising Directors
- Design Patent Attorneys
- IP Attorneys & Consultants
- Patent Attorneys
- Trademark Lawyers
- In-house Counsel
- Public and Private Companies
- Other Related/Interested Professionals and Organizations
As Director Product Management and Marketing, Steve Tallant is responsible for developing Systech’s product/solution story. Through engaging messaging, launch plans, collateral, web content, thought leadership, sales enablement, and social media, he communicates the company’s value proposition to both internal and customer audiences. Steve has over twenty years of experience in technology industry leading product marketing initiatives for emerging products and is one of the leaders developing and implementing the company’s strategies to protect brands from counterfeit, diversion, and other illicit trade.
As Director Product Management and Marketing, Steve Tallant is responsible for developing Systech’s product/solution story. Through engaging messaging, launch plans, …
Mark Schonfeld is a Partner at Burns & Levinson, LLP in Boston, and concentrates his practice in complex business and intellectual property litigation, especially protection of corporate intellectual property through effective methods of trademark, copyright and patent litigation. He advises companies on how new technologies, such as 3D printing, can be successfully used without infringing intellectual property rights. He has extensive experience in protecting the world's leading brand names from infringement and is responsible for the seizure of millions of dollars in counterfeit merchandise from distribution centers, retail operations and factories that manufacture counterfeit products. He is also highly skilled in preventing and stopping "gray market" imports by using innovative techniques. Mark also serves as counsel to the Imaging Supplies Coalition, an organization formed by prominent computer companies to combat counterfeiting and unfair and deceptive trade practices affecting the computer supplies industry. Mark has been named to Best Lawyers in America for intellectual property litigation.
Mark Schonfeld is a Partner at Burns & Levinson, LLP in Boston, and concentrates his practice in complex business and …
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Method of Presentation:
Experience in intellectual property law
NASBA Field of Study:
Business Law - Technical
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About Systech International
Systech International, a global leader in product verification and brand protection, is re-defining the future of authentication. As the innovator of serialization, Systech is trusted by top pharmaceutical companies worldwide to ensure regulatory compliance, mitigate risk, ensure supply chain integrity, and drive efficiency. Beyond compliance, the company is leading the charge to protect global brands—for CPG, food & beverage, health & beauty, pharmaceutical, and contract manufacturing companies. Its best practices and award-winning technologies are guiding Product and Brand Protection Officers in their quest to improve patient/consumer safety, increase engagement, decrease counterfeiting, avoid diversion, and reduce harm to coveted brands.
About Burns & Levinson LLP
At Burns & Levinson, we provide high-level, client-centric and results-oriented legal services to our regional, national and international clients. We are a full-service law firm with over 125 lawyers in Boston, Providence and other regional offices. Our areas of expertise include: business/finance, business litigation, divorce/family law, venture capital/emerging companies, employment, estate planning, government investigations, intellectual property, M&A/private equity, probate/trust litigation, and real estate. We partner with our clients to solve their business and personal legal issues in a collaborative, creative, and cost-effective way. For more information, visit Burns & Levinson at www.burnslev.com.