Sweepstakes and Contests: Potentials and Legal Issues You Should Know
In today's business landscape, companies have relied greatly on sweepstakes and contests to raise brand awareness and, to attract, engage and retain customers effectively. However, with its proliferation and along with its significant impact on business development, risks from state and federal regulatory laws surrounding sweepstakes and contests could undermine the growing opportunities for business success. Therefore, companies must be in the know of the recent trends and various legal considerations and issues to avoid underlying risks and pitfalls.
Our panel of key thought leaders and practitioners brought together by The Knowledge Group will offer the audience with an in-depth discussion of the fundamentals as well as updates regarding the latest and significant issues surrounding sweepstakes and contests. They will provide a thorough analysis of how to effectively maximize its potentials from the legal perspective and offer the best compliance practices to help businesses avoid legal risks and pitfalls.
Some of the major topics that will be covered in this course are:
- Sweepstakes and Contests – The Fundamentals
- Recent Regulatory Trends and Developments
- Legal Risks and Issues
- Practical Tips and Strategies
- Best Compliance Practices
- What Lies Ahead
Jennifer L. Carleton, Shareholder
Howard & Howard
- Apple’s recent guideline on gaming apps
Robert J. Mclaughlin, Partner
Hodgson Russ LLP
- Sports betting
- What’s on the horizon
- Some state case studies
Who Should Attend:
- Marketing and Advertising Lawyers
- Marketing and Advertising Officers
- Brand Managers
- Sales Executives
- In-house Counsel
Jennifer Carleton spent the first decade of her career as in-house counsel for an Indian tribe, and the last 12 years representing public and private gaming companies in an extensive range of multi-jurisdictional corporate and regulatory matters. She is licensed in the States of Nevada, Illinois and Wisconsin and is currently a partner in the Las Vegas office of Howard & Howard, a 150 year old firm specializing in business law.
Jennifer Carleton spent the first decade of her career as in-house counsel for an Indian tribe, and the last 12 …
Bob leads the firm’s Gaming Law Practice. Drawing from his extensive experience in both the regulatory and the business sides of the industry, Bob is experienced in developing compliance policies and procedures in connection with the complex federal and state regulations governing the gaming industry.
Bob is the former Director and General Counsel of the New York Lottery, the largest and most successful lottery in North America. He has assisted casino developers and operators negotiate purchase, host and consultant agreements, and has filed license applications, registrations and renewals with the State Gaming Commission. He also assists municipalities in negotiating host agreements or addressing other needs as a result of local gaming facilities. Bob has drafted numerous rules and policies for sweepstakes, raffles, contests, charitable gaming and fantasy sports. He also represents several vendors in the U.S. lottery industry.
Bob leads the firm’s Gaming Law Practice. Drawing from his extensive experience in both the regulatory and the business sides …
Print and review course materials
Method of Presentation:
General knowledge of marketing laws
NY Category of CLE Credit:
Areas of Professional Practice
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About Howard & Howard
Founded in 1869, Howard & Howard is a full-service law firm with a national and international practice that provides legal services to businesses and business owners. The firm has offices in Michigan (Ann Arbor and Royal Oak); Illinois (Chicago and Peoria); Las Vegas, Nevada; and Los Angeles, California. Howard & Howard’s major areas of practice include: bankruptcy and creditors’ rights; business and corporate; commercial litigation; employee benefits; environmental; estate planning; franchising; intellectual property; labor, employment and immigration; mergers and acquisitions; real estate; securities; and tax. Our distinguished backgrounds provide us with a solid understanding of the industries we serve, including, automotive and industrial; cannabis; commodity futures; construction; energy and utilities; financial services; gaming; healthcare; and hospitality. For more information, please visit the firm’s website at www.howardandhoward.com.
About Hodgson Russ LLP
Established in 1817, Hodgson Russ is one of the oldest and largest law firms in the United States. Headquartered in Buffalo, NY, with offices in New York City, Toronto (practice restricted to U.S. law), Albany, Saratoga Springs and Palm Beach, Hodgson Russ has nearly 200 attorneys providing client-focused premier service in all areas of U.S. law. Our firm philosophy is focused on stellar client service and our mission is to provide exceptional value to our clients through outstanding responsiveness, high-quality work, and efficient management of the matters entrusted to us.