Surveys in Trademark Litigation
Overview:
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet despite the success of surveys in bringing about favorable settlements, many attorneys are still not familiar with the basics of consumer surveys and how they can be used.
Please join Applied Marketing Science (AMS) for a one-hour webinar where we will discuss the use of survey evidence in intellectual property litigation. This webinar will focus on how survey research can be an effective tool for attorneys when advising clients on how to navigate through complex Lanham Act cases.
Some highlights of what will be discussed in the webinar include:
- Applications of surveys used for litigation
- Advantages of conducting a survey for litigation
- Factors to consider when hiring a survey expert
- Cases where a survey was a critical piece of evidence
Agenda:
Marcello Santana, Esq., Associate Principal
Applied Marketing Science, Inc.
Jacqueline Chorn, Ph.D., Associate Principal & Survey Expert
Applied Marketing Science, Inc.
Brian M. Sowers, Principal & Survey Expert
Applied Marketing Science, Inc.
- History of surveys in litigation
- Applications of surveys in litigation
- Critical issues to consider
- Case lineup
- Survey benefits & economics
- Summary
Who Should Attend:
- Trademark Litigators
- Trademark Attorneys
- IP Consultants and Experts
- In House Counsel
- Corporate Counsel
- Other Related/Interested Professionals
Brian Sowers is a principal at Applied Marketing Science (AMS), and leads the firm’s Litigation Support practice. He is responsible …
Jacqueline Chorn is an associate principal for the Litigation Support practice at Applied Marketing Science (AMS), where she is responsible …
Marcello Santana is an associate principal in the Litigation Support practice area of Applied Marketing Science (AMS). Marcello has extensive …
Course Level:
Intermediate
Advance Preparation:
Print and review course materials
Method of Presentation:
On-demand Webcast (CLE)
Prerequisite:
General knowledge of intellectual property litigation
Course Code:
149187
NY Category of CLE Credit:
Skills
Total Credit:
1.0 CLE
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SPEAKERS' FIRM:
About Applied Marketing Science, Inc.
Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Waltham, Massachusetts. Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation.
Website: https://ams-inc.com/litigation/