Winning Strategies in Using Survey Evidence in Intellectual Property Cases: A 2019 Guide
Presenting consumers’ perception through survey evidences in Intellectual Property (IP) cases is an effective tool to support claims of marketplace value and royalty rate. However, a survey evidence’s strength and admissibility lie heavily on the design, conduct and presentation of the survey and its results.
Since survey evidences can make or break a client’s winnability, it is a must for IP Counsels to become well-accustomed with effective and foolproof strategies to ensure that they use survey evidences to their advantage and avoid pitfalls that may lead to court’s rejection of the evidence.
In this LIVE Webcast, a panel of distinguished professionals and thought leaders will help litigators and IP counsels understand the important aspects of this significant topic. They will provide an in-depth discussion of winning strategies in using Survey Evidence in Intellectual Property Cases. Speakers will also offer best practices in developing an efficient and tactically advantageous survey evidence while ensuring its admissibility at trial.
Key issues that will be covered in this course are:
- Anatomy of an Effective Survey Evidence
- Best Practices in Survey Design and Implementation
- Notable Cases
- Litigation Strategies
- Avoiding Risks and Pitfalls in Using Survey Evidence
Analysis Group, Inc.
- Use of conjoint analysis in IP cases (methods, issues, and a couple case examples)
Analysis Group, Inc.
- Turning the survey litigation standards (e.g., Diamond, McCarthy) into surveys,
- Checklist for doing it right.
- Common problems in execution
- Developing better rebuttals of survey experts' work
- What is most often missed
- Pilots versus pretest differences
- "Science of the field" standards
Who Should Attend:
- IP & Related Attorneys
- General Counsel
- In-House Counsel
- IP Consultants
- Other Related/Interested Professionals
Dr. Oza specializes in the application of economic, statistical, and market research methods in litigation and strategy. She is an expert in designing and evaluating qualitative and quantitative surveys, including conjoint analysis and experiments. She has worked on a number of high-profile patent infringement, false advertising, trademark infringement, antitrust, and class certification cases across a range of industries, including health care, smartphones, data security, software, and consumer goods. Dr. Oza also has worked on estimating damages in health care provider-payer disputes, intellectual property, breach of contract, and employment discrimination cases. She has worked closely with attorneys, experts, and clients in all phases of litigation, including case strategy, discovery, expert reports and presentations, deposition, and at trial.
Dr. Oza specializes in the application of economic, statistical, and market research methods in litigation and strategy. She is an …
Professor Goodstein’s executive teaching and consulting are in the areas of customer focus, building and managing brand equity, strategic marketing management and positioning, integrated marketing communications, and consumer behavior. His work has been taught to some of the world’s leading companies, including Prudential, Microsoft, Dow, C.R. Bard, Amoco, Shell Oil, HSBC, Credit Suisse, LexisNexis, M&M Mars, Kimberly-Clark, Siemens AG, and many other Fortune 500 firms. Professor Goodstein has served as an expert witness in a number of trademark infringement, false advertising, and patent infringement matters. His experience includes testimony before the US Federal Trade Commission related to consumers’ likelihood of confusion in response to online search advertising, and congressional expert testimony before the House Committee on Veterans’ Affairs (Oversight and Investigations Subcommittee) regarding media outreach to veterans. Professor Goodstein has consulted on social media strategy to firms such as Dell, Microsoft, FleishmanHillard, Baker McKenzie, C.R. Bard, and IBM. He has written articles about the strengths and drawbacks of social marketing, and his research on consumer behavior, building and managing brand equity, strategic marketing management and positioning, and integrated marketing communications has been published in journals such as the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Marketing. Professor Goodstein serves on the editorial boards of Journal of Consumer Psychology, Journal of Retailing, Marketing Letters, and Decision Sciences Journal. He is also on the board of advisors for the Institute for Brand Management.
Professor Goodstein’s executive teaching and consulting are in the areas of customer focus, building and managing brand equity, strategic marketing …
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Method of Presentation:
General Knowledge in Intellectual Property/Intellectual Property Litigation
NY Category of CLE Credit:
Areas of Professional Practice
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About Analysis Group, Inc.
Analysis Group is one of the largest economics consulting firms, with more than 850 professionals across 14 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.