Social Media for Business: Boon or Bane?
Social media has gone main stream in the business world as it boosts advertising and marketing productivity, and bring in real results. One question to consider is with social media playing a major role in the business, what sorts of threats does it pose for to the company and its managers and decision makers?
As executives seek out social media opportunities, they need to understand the potential threats that come with it. Furthermore, they must anticipate significant organizational and technological issues as the next-generation social media methods make their way into the workplace.
The Knowledge Group is producing a LIVE webcast which will explore the issues and concerns surrounding the social media trend and will provide valuable information and analysis in a two-hour webcast. The core issues to be addressed are:
• Introduction: What is Social Media Marketing?
• Testimonial and Endorsement Guides and WOMMA
• Sweeps, Contests and 3rd Party Platform Rules
• UGC, IP Issues
• UGC, Other Liability Issues
• Other Issues (Can Spam, TCPA, Privacy, Kid's)
• Social Media Policy
• Conclusion: Integrating Compliance into the Campaign and Providing the Client with Meaningful Deliverables and ROI reporting
- Introduction: What is Social Media Marketing? - Luis Gallardo
- Testimonial and Endorsement Guides and WOMMA - Alan L. Friel
- Sweeps, Contests and 3rd Party Platform Rules - Gonzalo E. Mon
- UGC, IP Issues - Alan L. Friel
- UGC, Other Liability Issues - Gonzalo E. Mon
- Other Issues (Can Spam, TCPA, Privacy, Kid's) - Alan L. Friel
- Social Media Policy - Gonzalo E. Mon
- Conclusion: Integrating Compliance into the Campaign and Providing the Client with Meaningful Deliverables and ROI reporting - Luis Gallardo
Who Should Attend:
- Business Executives& Managers
- Risk Officers and Administrators
- Chief Compliance Officers
- Chief Marketing Officers
- Data Security Professionals
- Marketing and Advertising Professionals
- IT lawyers
- In-house Counsel
- Managers who oversee employees utilizing social media
- Other Related/Interested Professionals
Gonzalo Mon is a partner in Kelley Drye & Warren’s Advertising and Promotions law practice groups. He counsels clients on what they can say in ads and represents clients in advertising disputes. Increasingly as companies use new technologies to promote their brands, Gonzalo helps clients identify potential legal issues and develop strategies for executing promotions on social media platforms, mobile marketing campaigns, and other new media advertising initiatives. Gonzalo was recently selected as DC Advertising Lawyer of the Year and recommended in the US Legal 500 for his work in the Marketing and Advertising area.
Gonzalo Mon is a partner in Kelley Drye & Warren’s Advertising and Promotions law practice groups. He counsels clients on …
Alan Friel is a partner in the Intellectual Property Department of Wildman Harrold. He is a thought leader regarding convergence legal issues - the property, liability and regulatory implications at the evolving intersections between media, marketing, technology, distribution, commerce, privacy and communication brought about by the ongoing digital revolution. He also regularly addresses complex intellectual property and business issues for a broad range of traditional industries, including research and development, licensing, financing, acquisitions, distribution, sales representative relationships, manufacturing, outsourcing, labeling, warranty matters and joint ventures.
A sought-after speaker and counselor regarding practical application of substantive legal issues, Mr. Friel is most proud of his long affiliation as an Assistant Professor in a multi-disciplinary project at the Graduate School of TV, Film and Digital Media at UCLA where he helps groom the next generation of new media lawyers, executives and creatives. Mr. Friel has been contributing to the development of the legal and business paradigms of cyberspace since the days of CD-Rom and bulletin board services. He negotiated the first experimental Internet production agreements with traditional Hollywood talent unions - SAG, DGA and WGA - in the 1990s.
Mr. Friel continues to be on the cutting edge of emerging media, crafting alliances between TV producers and distributors and online services and between big brands and social game publishers and "app" developers, as examples. From major acquisitions to specific campaigns and basic online or mobile presence, Mr. Friel brings the experience and foresight necessary to help companies and entrepreneurs navigate the compelling, but complex, opportunities disruptive technology creates. His clients include both established and emerging companies. Mr. Friel is AV(r) Preeminent(tm) 5.0 out of 5 Peer Review Rated by Martindale-Hubbell.
Alan Friel is a partner in the Intellectual Property Department of Wildman Harrold. He is a thought leader regarding convergence …
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About Kelley Drye & Warren LLP
Kelley Drye was founded in 1836. Today the Firm has more than 350 lawyers and other professionals throughout offices in New York, New York; Washington, D.C.; Los Angeles, California; Chicago, Illinois; Stamford, Connecticut and Parsippany, New Jersey. Outside of the U.S., the firm has an office in Brussels, Belgium, and an affiliate relationship with an independent law firm in Mumbai, India, Wakhariya & Wakhariya. In more than 30 practice areas, Kelley Drye attorneys provide exceptional, cost-effective legal counsel that helps clients achieve their business goals. Learn more at www.kelleydrye.com.
About Edwards Wildman Palmer LLP
Edwards Wildman is the result of the October 2011 merger between legacy firms Wildman, Harrold, Allen & Dixon and Edwards Angell Palmer & Dodge. We have 650 attorneys spanning 14 offices on 3 continents, including the US, UK and Japan, with an associated office in Hong Kong. Our attorneys are highly regarded for their depth of knowledge of the issues specific to the marketing and promotion industry, particularly with online, interactive and mobile marketing initiatives. We partner with clients in planning and executing all legal aspects of integrated marketing campaigns, including sponsorship, ad agency, coupon redemption, co-promotion, endorsement, and license agreements, branded television and motion picture deals, and sweepstakes, contests and trade promotions.
The partnerships of Edwards Angell Palmer & Dodge LLP and Wildman, Harrold, Allen & Dixon LLP merged on October 1, 2011. The new firm is known as Edwards Wildman Palmer LLP. For more information visit edwardswildman.com