Social Media Crash and Burn: Prevention, Clean up & Rebuilding
In today’s digital age, corporations spend more on online advertising than in print to the tune of billions. However, as the corporate world utilizes social media, they should also be ready and responsive when the inevitable crash and burn occurs. Poorly executed social media campaigns have cost companies and individuals big time.
Getting ahead of the game is always a good technique to help mitigate the risk and minimize the damages. Once a campaign is out in the wild, there’s no stopping it. You need to think ahead. Join this LIVE Webcast as some of the industry’s great minds share their opinions on best practices for using social media effectively and safely. They would also let us see a more in-depth look at its features and practical uses. The discussion will also include the following:
• Advantages and Disadvantages of Social Media as Marketing Tool
• Things to Consider in Generating and Implementing Social Media Policies
• Securing Data: Understanding CDA’s Safe Harbor and Privacy law
• Effective ways of mitigating and managing risks that may exist
• Significant Legal Issues related to Social Media Usage
• Damage Control
• Up-to-the Minute Regulatory Updates!
Social Media Crash and Burn: Prevention, Clean up & Rebuilding LIVE Webcast is a must attend event for In-House Counsel, Risk Officers and Administrators, Data Security Professionals, and other related professionals.
Michele L. Gibbons, Of Counsel,
- Effective social media use by companies
- Learning from other’s Mistakes – a summary of the most common and costly legal, regulatory and reputation risks
- The importance of effective social media policies and the legal limits of controlling how your employees use social media
- Things to consider in creating and implementing effective social media policies
- Best practices for preventing and monitoring social media risks (If you don’t know tweeterology, you should attend this webinar)
- Clean up and rebuilding – learning from other’s success
Paul G. Karlsgodt, Partner,
Baker & Hostetler LLP
- Using social media in law practice marketing.
- ocial media as a substitute for class actions.
- Social media by objectors to class action settlements.
- Litigation risks associated with social media advertising, and employee and customer use of company social media.
- Social media risks for global businesses.
- Damage control.
Who Should Attend:
- General Counsel Media, Technology, Corporate, Litigation & Related Attorneys
– Chief Marketing Officers
– Marketing and Advertising Professionals
– Risk Officers and Administrators
– Chief Compliance Officers
– IT lawyers
– Managers who oversee employees utilizing social media
– Other Related/Interested Professionals
Mitch Gibbons conducts a comprehensive securities regulatory and compliance practice with a particular focus on investment adviser, broker-dealer, and private investment fund matters. She counsels private equity funds, hedge funds, funds of funds, and registered investment companies on organizational, regulatory, compliance, and transactional matters and advises companies and investors in related transactions. She also advises clients on regulatory issues involving the Dodd-Frank Wall Street Reform and Consumer Protection Act, advertising, anti-money laundering, social-networking, trading, execution, custody, privacy, disaster recovery, insider trading, and international securities issues.
Mitch is a frequent speaker at national and industry conferences and contributes to several industry publications.
Mitch is on the Houston Advisory Board of the Tahirih Justice Center, and she is a member of the New York State Bar Association, National Asian Pacific American Bar Association, Harvard University Club, and 100 Women in Hedge Funds.
Mitch Gibbons conducts a comprehensive securities regulatory and compliance practice with a particular focus on investment adviser, broker-dealer, and private …
Paul Karlsgodt is the National Leader of BakerHostetler’s Class Action Defense Team and Litigation Coordinator for the firm’s Denver office. His practice emphasizes class action defense, with particular focus on data privacy and consumer class actions. He has represented companies in the insurance, healthcare, energy and telecommunications industries in numerous nationwide and statewide consumer class action lawsuits and related litigation. Paul’s legal blog, www.ClassActionBlawg.com, covers class action-related issues and trends. He is an active member of the Class Actions and Derivative Suits (CADS) Committee of the ABA Section of Litigation, serving on the Social Media Subcommittee. Paul is also editor of the book World Class Actions (Oxford University Press, 2012), which discusses class actions and other multi-party and collective litigation around the world.
Paul Karlsgodt is the National Leader of BakerHostetler’s Class Action Defense Team and Litigation Coordinator for the firm’s Denver office. …
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About Jones Day
Jones Day is a global law firm practicing in the major centers of business and finance throughout the world. Ranked among the world’s best and most integrated law firms, and perennially ranked among the best in client service, Jones Day acts as principal outside counsel to, or provides significant legal representation for, approximately half of the Fortune 500, Fortune Global 500, and FT Global 500.
About Baker & Hostetler LLP
BakerHostetler, one of the nation’s largest law firms, represents clients around the globe. With offices coast to coast and more than 800 lawyers, clients count on BakerHostetler to help them grow and protect their businesses in a complex business and regulatory environment. BakerHostetler has five core practice groups: Litigation, Business, Employment, Intellectual Property and Tax. Our attorneys have broad knowledge and experience in many industries, including energy, media, manufacturing, health care, financial services and insurance, consumer products, and hospitality.