When Social Media and Trade Secret Law Collide: How to Protect Your Trade Secrets in the Social Media Age
With the growing influence of social media, many companies are encouraging their employees to maximize their use of social media to connect with potential clients and diversify their marketing efforts. However, the employees' frequent use of these social media platforms can compromise intellectual property assets, especially trade secrets. Thus, it is essential for companies to establish robust policies and procedures to protect proprietary information and avoid possible legal risks.
In this two-hour LIVE Webcast, a panel of distinguished professionals and thought leaders assembled by The Knowledge Group will help the audience understand the important aspects of Social Media and Trade Secret Laws. They will provide an in-depth discussion of this significant topic. Speakers will also offer an overview of the latest trends; critical issues and best practices on How to Protect Your Trade Secrets in the Social Media Age.
Key topics include:
- Trade Secret Protection in the Social Media Age
- Recent Court Decisions and Legislation
- Common Risks and Pitfalls
- Strategies in Addressing Trade Secret Claims
- Best Compliance Practices
Richard M. Assmus, Partner
- Recently did a webinar of Defense of Trade Secrets Act
- Trade Secret case involving LinkedIn – as a customer
Paul I. Menes, Co-Head of Entertainment and Media
ADLI Law Group P.C.
- Common risks and pitfalls – costs associated, how they may not always be trade secrets
- Recent court decision Defense of Trade Secrets Act – what it is, compliance, remedies, suggested amendments that businesses need to make.
- Best compliance practices – clear social media policy, educate employees why confidential info is needed
Who Should Attend:
- Trade Practicing Lawyers
- Trade Counsel
- Trade Specialists
- Risk Officers and Administrators
- Risk Analysts
- Trade Secret Owners
- Compliance, Privacy and Data Security Officers
- Social Media Lawyers
Richard Assmus has a balanced intellectual property litigation and transactional practice. He is also closely involved in intellectual property due diligence, trademark prosecution and monitoring, copyright counseling, and advertising counseling. Richard utilizes his background in science and mathematics in connection with complex patent litigation and technology matters.
Richard’s dispute resolution experience includes patent litigation, trademark litigation in federal courts and before the US Trademark Trial and Appeal Board, copyright litigation in federal courts and before the Copyright Royalty Board, state court trade secrets litigation, and domain name litigation under the federal anti-cybersquatting act and the UDRP. He also has significant experience advising clients regarding trademark availability; procurement and protection; trademark watch services, including Internet enforcement strategies; copyright protection, registration and enforcement; and negotiating the purchase of domain names. There is a strong proactive emphasis in Richard’s practice, as he helps clients anticipate contractual risks, protect trade secrets through confidentiality agreements, evaluate advertisements for potential liability for false or misleading representations, and prepare effective licensing and other technology transfer agreements
Richard Assmus has a balanced intellectual property litigation and transactional practice. He is also closely involved in intellectual property due …
Paul I. Menes is the AV-rated (Preeminent) Co-Head of Entertainment and Media at ADLI Law Group P.C. He provides “Creative Law for Creative Endeavors”, to select clients in North America, Europe, Japan and Australia.
What is “Creative Law”? Bringing his unique background, philosophy, and over 30 years’ experience to our practice. This philosophy sets him apart from other entertainment and media lawyers.
Paul’s not just a transactional lawyer—he’s a business lawyer. He’s always focused on his clients’ overall, long term objectives, not just on the individual transactions or matters that are only a part of them.
He was a contract litigator for over ten years. This taught him what can go wrong with a contract and ways to prevent it.
Paul’s always represented clients in many facets of an industry. So, he has a global view and unique understanding of how all the moving parts of a deal need to interact for a client to be successful in it and how to structure, write and negotiate deals accordingly.
Paul has practical experience on the business and creative side of entertainment and media projects. He understands how the delicate balance between these elements needs to be accommodated in a deal/contract.
What are “Creative Endeavors”? Anything having to do with transactional entertainment (in music, TV film, radio and online, for artists, creators, production, licensing, distribution, live events) and digital media (such as social media marketing, content and app creation, protection and monetization, online Terms of Service and privacy policies, crowdfunding and companies’ online and mobile portals).
Prior to joining ADLI Law Group P.C., Paul was principal attorney at his own practice, Menes Entertainment and Media Law, as well as a name partner or principal in other firms.
Paul is a member of the California, Los Angeles County, and Beverly Hills Bar Associations, and speaks, writes and is interviewed or quoted often. Examples include Entertainment Law and Finance, The Financial Times, MUSEXPO, L.A. Times, Associated Press, Digital Music News, and several law schools, legal and business conferences.
Paul I. Menes is the AV-rated (Preeminent) Co-Head of Entertainment and Media at ADLI Law Group P.C. He provides “Creative …
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About Mayer Brown
Mayer Brown is a global legal services provider advising clients across the Americas, Asia and Europe. Our presence in the world’s leading markets enables us to offer clients access to local market knowledge. We are noted for our commitment to client service and our ability to assist clients with their most complex and demanding legal and business challenges worldwide. We serve many of the world’s largest companies, including a significant proportion of the Fortune 100, FTSE 100, CAC 40, DAX, Hang Seng and Nikkei index companies and more than half of the world’s largest banks. We provide legal services in areas such as banking and finance; corporate and securities; litigation and dispute resolution; antitrust and competition; US Supreme Court and appellate matters; employment and benefits; environmental; financial services regulatory and enforcement; government and global trade; intellectual property; real estate; tax; restructuring, bankruptcy and insolvency; and wealth management.
About ADLI Law Group P.C.
ADLI Law Group is a full-service law firm providing legal services in business law, media and entertainment law, real estate law, products liability, intellectual property law, international tax law, family law and labor and employment law. Located in the heart of Los Angeles, California, we’re happy to call the business district in downtown our home. However, we do offer services out of satellite offices in Taipei, La Canada, Dallas, D.C., Tokyo and London. Our philosophy starts by us giving personal attention to each and every one of our clients’ needs. This way, we’re able to ensure that we’re meeting each client’s’ goals so that they receive the full value of legal expense they incur. Additionally, each client will secure the personal attention that they merit from the leading business and intellectual property lawyers in Los Angeles and our satellite offices. Dr. Dariush Adli, our law firm’s founder, is a veteran of the top tier U.S. law firms. These law firms brought the highest quality of practice to the bigger law firms in the more congenial, value-based and client-focused atmosphere of a boutique law firm.