Effective Strategies and Best Practices to Monetize Your Patent Portfolio
Determining a patent portfolio’s precise value has been a continuous challenge for patent owners nowadays as it is considered to be context specific. Several companies worldwide identify Intellectual Property (IP) as one of their most valuable asset classes. However, as patents reach the end of their theoretical lifetime, patent owners seek ways to return their investments over the patent before selling or voluntarily abandoning them. Considering this, companies are in need to build and maintain a robust patent portfolio management strategy to maximize profits and mitigate future monetary risks or loss.
In this two-hour LIVE Webcast, a seasoned panel of key thought leaders, regulators and practitioners brought together by The Knowledge Group will provide the audience with the fundamentals as well as recent legal issues in managing patent portfolios. The panel will also share their expert thoughts and opinion on how to best monetize patent portfolios.
Key topics include:
- Patent Portfolio Management – Legal Perspective
- Valuation of Patent Portfolios & Best Practices
- Aspects of Portfolio Management and Monetization
- Advantages and Disadvantages of Patent Monetization
- Business, Legal and Other Considerations
- Identifying Patents to Monetize
- Developing evidence of use to demonstrate the value of specific patents
- Monetization Methods
- In-House Licensing/Cross Licensing Programs
- Use of Licensing Agents to Assist In-House Licensing Efforts
- Patent Sales
- Use of Membership Organizations to Monetize Assets
- IP Market Place
- Patent Pools
John F. Martin, Chairman and Chief Executive Officer
- Current trends in US patent sales
- Practitioner-reported monetization best-practices in today's environment
- Efficiently prioritizing the most likely licensing patents and licensee candidates
- Monetization through margin enhancement
Mike McLean, SVP, Intellectual Property Services
- Effective approaches for mining a patent portfolio to identify assets of value
- Demonstrating value with evidence of use
- Investigating the use of patent assets across technology sectors
- Establishing portfolio management practices to build a sustainable program
Robert P. Marley, Chief Intellectual Property Counsel
- Outsourcing of the Licensing Function: When does it make legal and economic sense?
- Monetization in the “New Normal”: Is there life after Alice and broader AIA post-issuance review?
John E. Dubiansky, Attorney Advisor for Intellectual Property
Federal Trade Commission
- The FTC’s Research, Advocacy and Guidance Related to Patent Monetization
- Theories of Antitrust Liability for Patent Assertion Activity
- The Legal Context for Patent Monetization
Who Should Attend:
- Patent Lawyers
- Licensing Attorneys
- Patent Owners
- Patent Portfolio Managers
- Private and Public Companies
- Multinational Companies
- Other related/interested Professionals and Organizations
John F. Martin has over 25 years of experience leading and growing innovative enterprise software and SaaS companies, focused on emerging market segments. Prior to Innography, John helped drive 50-fold revenue growth in 10 years at IQNavigator, the leader in services procurement solutions for the Global 2000, successively as Chief Technology Officer, Chief Operating Officer and Chief Executive Officer of International Markets. Previously, John held multiple executive positions at Saba Software, including VP Product Management and VP Internet Services, as it grew from no revenue to over $60 million and went public as the leader in learning management solutions. John was also VP Convergence Technologies at CSG Systems, managing all open-systems product lines, as it went public and grew to over $200 million in sales. As a management consultant at McKinsey & Co., for four years in the United States and Europe, John led engagements to create and implement strategies to increase value for clients in a wide range of industries. John also was one of the first employees in Oracle's consulting division, leading consulting teams and territories for four years as Oracle grew from its IPO to a billion-dollar firm. John holds an MBA from Stanford and BS degrees in electrical engineering and computer science from MIT.
John F. Martin has over 25 years of experience leading and growing innovative enterprise software and SaaS companies, focused on …
Mike McLean, SVP IP Services at TechInsights, leads a group of patent professionals who help technology organizations make effective decisions about IP investments and to maximize the returns on those investments. TechInsights’ approach to the patent portfolio services leverages an interdisciplinary, in-house engineering team, experienced in mapping technology to patent claims and understanding cross-market applicability, to uncover and support patent value.
Mr. McLean has established a center of excellence around patent portfolio management and patent assessment at TechInsights. This practice enables data-driven decision making and effective identification of patent assets for enforcement or sale, provides guidance on invention selection and patent acquisition programs, and ensures the alignment of patent portfolios with business strategy. In 2015, Mr. McLean was again named to the IAM Strategy 300 list of the world’s leading IP strategists.
Mike McLean, SVP IP Services at TechInsights, leads a group of patent professionals who help technology organizations make effective decisions about …
Bob is responsible for all aspects of intellectual property within Unisys. This includes world-wide IP creation, management, assertion, litigation and licensing in support of Unisys’ commercial, public-sector and R&D activities. Unisys, a worldwide IT corporation with over 20,000 employees, designs, builds, and manages mission-critical solutions, software and information systems for both business and government environments.
Bob’s legal career began as an associate at Fish & Neave in New York City. Before joining Unisys in 2007, Bob held positions as a Senior Attorney with AT&T Bell Laboratories and Managing IP Counsel for Motorola’s Broadband Technology Division.
Prior to obtaining a law degree, Bob was a semiconductor research engineer with Siemens Electronics, primarily focusing on Si and GaAs high-frequency device development and fabrication.
Bob is responsible for all aspects of intellectual property within Unisys. This includes world-wide IP creation, management, assertion, litigation and …
John E. Dubiansky is an attorney advisor in the Federal Trade Commission’s Office of Policy Planning. His work focuses on the intersection of intellectual property and competition law and on issues such as patent assertion entities and standard essential patents. Prior to joining the Commission, John practiced as a patent litigator at law firms in the Washington D.C. area including Howrey LLP and Kirkland & Ellis LLP. John holds a degree in mechanical engineering from Cornell University and received his J.D. from the Harvard Law School.
John E. Dubiansky is an attorney advisor in the Federal Trade Commission’s Office of Policy Planning. His work focuses on …
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Innography provides patent search and intellectual property analytics software that helps the world’s leading patent owners, innovators and decision-makers drive more business value from IP investments. Correlating 100 million patent documents with financial, litigation, market and business data, Innography helps clients track competitors, uncover lucrative revenue sources, pre-empt litigation risk and stay abreast of innovation trends. With more than 350 global clients across all product industry categories, Innography is proud to achieve customer satisfaction far above the industry average. Headquartered in Austin, Texas, Innography is a CPA Global company. For more information please visit Innography.com
TechInsights is an intellectual property services business that works with clients to maximize the value of their patent assets. We are the global leader in technical analysis, patent portfolio services and patent brokerage. Many of the world’s leading technology companies rely on our analyses to manage their patent portfolios effectively.
TechInsights has been studying technology and helping patent owners worldwide for over 25 years. An experienced team of technology analysts and patent specialists leverage TechInsights’ capabilities and research library to provide an unparalleled level of value to clients. Learn more atwww.techinsights.com
About Unisys Corporation
Unisys is a global information technology company that works with many of the world's largest companies and government organizations to solve their most pressing IT and business challenges. Unisys specializes in providing integrated, leading-edge solutions to clients in the government, financial services and commercial markets. With more than 20,000 employees serving clients around the world, Unisys offerings include cloud and infrastructure services, application services, security solutions, and high-end server technology.
About Federal Trade Commission
The FTC is a bipartisan federal agency with a unique dual mission to protect consumers and promote competition. For one hundred years, the agency has championed the interests of American consumers. The FTC is dedicated to advancing consumer interests while encouraging innovation and competition in our dynamic economy. The FTC develops policy and research tools through hearings, workshops, and conferences. It collaborates with law enforcement partners across the country and around the world to advance its crucial consumer protection and competition missions. And beyond our borders, it cooperates with international agencies and organizations to protect consumers in the global marketplace.