Hot Topics in Online Behavioral Advertising for 2015 Explored!

Broadcast Date: Tuesday, July 14, 2015 from 12:00 pm to 2:00 pm (ET)
Melissa Pittaoulis
Melanie Natasha Howard
Genie Barton

SPEAKERS' FIRMS:

About NERA ECONOMIC CONSULTING

NERA Economic Consulting (www.nera.com) is a global firm of experts dedicated to applying economic, finance, and quantitative principles to complex business and legal challenges. For over half a century, NERA’s economists have been creating strategies, studies, reports, expert testimony, and policy recommendations for government authorities and the world’s leading law firms and corporations. We bring academic rigor, objectivity, and real world industry experience to bear on issues arising from competition, regulation, public policy, strategy, finance, and litigation.

NERA’s clients value our ability to apply and communicate state-of-the-art approaches clearly and convincingly, our commitment to deliver unbiased findings, and our reputation for quality and independence. Our clients rely on the integrity and skills of our unparalleled team of economists and other experts backed by the resources and reliability of one of the world’s largest economic consultancies. With its main office in New York City, NERA serves clients from more than 25 offices across North America, Europe, and Asia Pacific.

Website: https://www.nera.com/index.html

About Michelman & Robinson LLP

Michelman & Robinson, LLP (M&R) is a national law firm that offers an Advertising & Digital Media Department with a large West Coast and East Coast presence, uniquely positioning us to service national clients that operate in diverse market sectors. Our attorneys provide in-depth legal services to traditional advertising, creative, and media buying agencies; advertisers, multi-channel networks; Internet publishers and other content providers. We represent clients throughout every corner of the digital ecosystem, constantly staying abreast of changing trends and developments. We are nimble and forward thinking, and our practice continually expands with each new technological innovation. For more information, please visit www.mrllp.com.

Website: https://www.mrllp.com/

About Council of Better Business Bureaus

Council of Better Business Bureaus (BBB):
The Council of Better Business Bureaus is the umbrella organization for 112 local, independent Better Business Bureaus across North America, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation. For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2014, people turned to BBB more than 165 million times for BBB Business Reviews on more than 5.4 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for 112 local, independent BBBs across North America, as well as home to its national programs on dispute resolution, advertising review, and industry self-regulation.

The Advertising Self-Regulatory Council (ASRC) About Advertising Industry Self-Regulation: The advertising industry has pioneered the use of independent, transparent oversight to assure compliance with industry standards. More than 90 percent of advertisers who participate in the advertising industry's system of self-regulation voluntarily comply with its decisions. Failure to participate or to comply with decisions results in public referral to the appropriate government agency.

To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org

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