Mobile Marketing and Other Communications: Are Your Businesses TCPA-Compliant?
Mobile messaging and communications are an influential and swiftly growing channels through which businesses market their products and communicate with customers. Businesses worldwide make use of text messaging, mobile apps and numerous wireless communications in promoting their products and services to the market and communicating information to their customers. However, due to growth of the use of mobile phones and mobile communications, the Federal Communications Commission (FCC) has released new and more restrictive regulations under the Telephone Consumer Protection Act (TCPA) in an effort to address the concerns of consumers and the legitimate interests of businesses who rely on mobile communications. The provisions place more stringent requirements on mobile communications, especially with respect to obtaining express consent and complying with opt-out requests.
In order to avoid or minimize the risks of penalties and lawsuits, it is essential for businesses to ensure that their marketing and other communications practices, as well as the practices of their vendors, comply with the TCPA’s requirements, including the consent and opt-out requirements.
In this LIVE Webcast, a panel of thought leaders and professionals assembled by The Knowledge Group will provide the audience with an in-depth discussion of the fundamentals as well as recent developments in Mobile Communications Marketing. Speakers will go beyond the basic mechanics and present to the audience their expert thoughts and opinions on how to best comply with the TCPA requirements and avoid future risks and legal challenges. They will also review recent decisions impacting the mobile communication landscape and provide strategies to ensure compliance with the TCPA mobile communications marketing policies.
Key topics include:
- Mobile Communications Marketing
- Risk of Penalties and Lawsuits
- Recent Decisions Impacting the Mobile Communication Environment
- Best Practices in Avoiding Possible Risks and Litigations
- Mobile Communications Marketing Policies
- TCPA Requirements for Mobile Marketers
- TCPA Enforcement Trends and Litigation Developments
- Financial Risks Associated with TCPA Violations
- New Restrictions on Mobile Messaging
- Mobile Communications with Clients and Customers
Lawrence & Bundy LLC
Maia J. Cogen, Attorney
Lawrence & Bundy LLC
- Text message compliance- implications of the FCC’s July 15 Order and the recent ruling on Wright v. Lyft, Inc., CASE NO. 2:14-CV-00421 MJP (W.D. Wash April 15, 2016.)
- Discussion of the Supreme Court’s decisions in Spokeo v. Robins and Campbell-Ewald Co. v. Gomez and likely impact on TCPA class action litigation.
- Discussion of the Senate Committee on Commerce, Science, and Transportation hearing held on May 18, 2016, entitled “The Telephone Consumer Protection Act at 25: Effects on Consumers and Business” and what the hearing tells us about potential future changes to the TCPA.
- Who is responsible for calls that may violate the TCPA and which standard of liability should apply? - Discussion of the different rules across Circuits pertaining to liability when third party vendors place calls on behalf of another entity.
Gill Ragon Owen, P.A.
- Consent: Who can give prior express consent to be called and what is the scope of consent once obtained?
- Vicarious Liability: Potential exposure to liability under the TCPA for actions taken by third-party vendors.
- Recent Litigation Trends.
Who Should Attend:
- Regulatory and Transactional Attorney
- In-House Counsel
- Communications Manager
- Marketing Executives
- Marketing Researchers
- Mobile Marketers
- Business Developers
- Customer Relationship Management
- Other related/interested Professionals and Organizations
Allegra Lawrence-Hardy uses creativity and results-oriented strategic analysis to develop legal solutions that work for her clients. Allegra focuses her practice on Business and Commercial Litigation and Labor and Employment. She works with her clients on complex commercial and labor and employment matters. She has successfully defended Fortune 100 companies throughout the United States and abroad in numerous trials, arbitrations and other forms of alternative dispute resolution.
Allegra is known for her skill in trying cases, negotiating complex settlements and finding creative solutions. She helps develop processes and tools for improving the efficiency and delivery of legal services.
Allegra served as a law clerk for the Honorable Susan H. Black of the U.S. Court of Appeals for the Eleventh Circuit. She was recently recognized as Attorney of the Month by Attorney at Law Magazine and was named to the “Rainmakers” list by Diversity & the Bar for having an established record of generating business. Allegra has been repeatedly selected as a Georgia Local Litigation Star by Benchmark Litigation, and recognized by Chambers USA: Guide to Leading Business Lawyers. She has been repeatedly named to The Best Lawyers in America, and has been repeatedly selected for inclusion in Georgia Super Lawyers® “Top 50 Georgia Super Lawyers” and “Top 100 Georgia Super Lawyers.” Allegra is a Fellow of the Litigation Counsel of America.
Allegra Lawrence-Hardy uses creativity and results-oriented strategic analysis to develop legal solutions that work for her clients. Allegra focuses her …
Maia Cogen is a litigator with Lawrence & Bundy LLC focusing on Employment Matters, Telephone Consumer Protection Act (TCPA), Internal Investigations, Class Action litigation, and General Commercial Litigation.
Maia also has experience in Securities Litigation and Enforcement, Regulatory Compliance and Litigation, and Professional Liability.
Prior to joining Lawrence & Bundy, she was an associate at Sutherland, where she participated in the firm’s 2012 Summer Associate program. In addition, she previously served as a summer law clerk with the NAACP Legal Defense and Education Fund in Washington, DC. Prior to attending law school, Maia worked as a teacher with Teach for America in Atlanta, Georgia.
Maia Cogen is a litigator with Lawrence & Bundy LLC focusing on Employment Matters, Telephone Consumer Protection Act (TCPA), Internal …
Ms. Whitehouse is a shareholder and director with Gill Ragon Owen, P.A. Her practice focuses on civil and commercial litigation, including personal and corporate contract disputes; creditor’s rights litigation, including defending against claims brought under the Fair Debt Collection Practices Act (FDCPA) and Telephone Consumer Protection Act (TCPA); and labor and employment litigation. Ms. Whitehouse received her undergraduate degree from Hendrix College in 2006. She graduated cum laude from the UALR William H. Bowen School of Law and joined the Arkansas Bar in 2009.
Ms. Whitehouse is a shareholder and director with Gill Ragon Owen, P.A. Her practice focuses on civil and commercial litigation, …
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Specialized Knowledge and Applications
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Areas of Professional Practice
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About Lawrence & Bundy LLC
Founded by Allegra Lawrence-Hardy and Thomas Bundy, the litigation firm Lawrence & Bundy delivers the results clients demand. With innovative problem solving and creative fee arrangements, the firm provides agile, effective, efficient solutions for clients nationwide. Lawrence & Bundy represents an array of sophisticated business entities and people in Atlanta, GA, and Washington, DC.
About Gill Ragon Owen, P.A.
Gill Ragon Owen, P.A. is a general practice law firm that emphasizes in commercial litigation, business transactions documentation and all aspects of general business law. The lawyers in the firm have experience throughout Arkansas in state and federal courts and before administrative agencies and local governments. The mission of Gill Ragon Owen, P.A. is to provide value-added legal services in an expeditious and innovative manner.