Managing Your Employees New Media Activity LIVE Webcast
Employees’ access to blogs, social networking and video sharing in the workplace poses an array of security risks in keeping company’s intellectual property. Sharing company information, disparaging the company or co-workers and exposing customer records are just some of the problems that may arise.Developing good new media policies that include a solid risk management program are the keys to success.The Knowledge Group is producing a LIVE web cast which will explore how to develop an effective risk management program helping your firm to avoid the pitfalls.
Maura L. Rees, Partner,
Wilson Sonsini Goodrich & Rosati
Addressing some hypothetical situations involving use of social media activity at companies and the issues they raise, such as:
- An employee who writes for the company’s twitter account has been saying unflattering things about the company’s executives and products. How to respond?
- The employee who established the company’s twitter account leaves the company and wants to continue tweeting under that account, and keep all the followers that the employee garnered during his tenure. What issues are raised by this?
- A startup wants to develop a smartphone app with social media features that will access and store the contacts database from the users’ smartphones. Does this raise any issues?
Lori S. Nugent, Partner,
Wilson Elser Moskowitz Edelman and Dicker
Overlap between social media policies and free speech constitutional rights and the impact of employee postings from the standpoint of defamation, product disparagement and unfair trade practices, such as:
- Employee blogs about a meeting that someone from HR had with the employee and manager, and strongly expresses the view that the manager is unfair and HR did not fairly evaluate the facts. What can/should management do?
- Employee, while working, becomes aware of a friend’s medical condition. Employee posts on Facebook seeking prayers from other friends. What can/should management do? What happens if, instead of a friend, the person with a medical condition is a celebrity?
- Employee learns that the company is about to roll out a new, very cool product. Employee is VERY excited about it, and posts on Facebook about the very cool product. Employee’s Facebook page doesn’t show that employee works for the company. What can/should management do? What if, instead of posting on Facebook, employee posted on LinkedIn where the fact that employee works for the company is easy to see?
- Employee sees a competitor’s posting, and is angered by the factual inaccuracies that misstate key facts about the company’s product. Employee (a manager) responds, explaining the inaccuracies and correcting the mistakes. What should management do? Does it matter whether the posting is from LinkedIn (clearly showing that employee works for the company) or from the employee’s Facebook page which shows no affiliation with the company? What if the employee was angry and lashed out at the competitor, saying that the competitor regularly lies about the company’s products because the competitor can’t sell the product he’s trying to foist off on unsuspecting consumers when people know the truth? What if the employee hates the competitor and falsely states that the competitor shouldn’t be trusted because the competitor was fired from another job for cheating? Does it matter if the employee is factually correct?
- What if an employee learns that there has been a breach of customer data, but notice hasn’t been provided to the customers, so the employee posts on his personal blog that there has been a breach. What should management do? Does it matter that notice wasn’t being provided because the information breached did not require notice? Does it matter if there was no breach? What if notice hadn’t issued yet, but was scheduled to issue in 24 hours? What if the employee, instead of posting on a blog, texted an Assistant District Attorney (a friend) using the company’s phone?
Who Should Attend:
- Business Executives& Managers
- Risk Officers and Administrators
- Chief Compliance Officers
- Chief Marketing Officers
- Data Security Professionals
- Marketing and Advertising Professionals
- IT Lawyers
- In-house Counsel
- Managers who oversee Employees Utilizing Social Media
- Other Related/Interested Professionals
Maura Rees is a partner at Wilson Sonsini Goodrich & Rosati, where she is the practice development leader for the firm’s Internet, copyright, and trademark litigation practice. Twice named a “Rising Star” by Law & Politics magazine, Maura focuses her practice primarily on complex commercial and intellectual property litigation. She received her J.D. from Yale Law School and her B.A. from Swarthmore College.
Maura Rees is a partner at Wilson Sonsini Goodrich & Rosati, where she is the practice development leader for the …
Lori S. Nugent, a partner with Wilson Elser, is co-chair of the firm’s Data Security & Cyber Liability practice, which includes over 20 partners throughout the country. Designated by Business Insurance as a “Woman to Watch,” Lori is experienced in addressing enterprise risks, with a focus on cyber security. She and the cyber team work with companies to address a wide variety of cyber perils, including privacy, social media use and misuse, damage caused by software failures, data misuse and data theft. She has developed proven communication strategies to respond to data breaches that protect her clients’ brand and potentially enhance their reputation. Her techniques immediately strengthen a company’s defensibility, both with regulators and in litigation. Lori and the team have a track record of favorable results handling everything from pre-breach response planning and testing to breach response and notifications, regulatory investigations and litigation.
Lori S. Nugent, a partner with Wilson Elser, is co-chair of the firm’s Data Security & Cyber Liability practice, which …
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About Wilson Sonsini Goodrich & Rosati
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past five decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients’ industries and deep and long-standing contacts throughout the technology sector. The firm’s legal expertise serves clients at all stages osf growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm’s clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors.
About Wilson Elser Moskowitz Edelman and Dicker
Wilson Elser, a full-service and leading defense litigation law firm (www.wilsonelser.com), serves its clients with more than 800 attorneys in 23 offices in the United States and through a network of affiliates in key regions globally. Founded in 1978, it ranks among the top law firms identified by The American Lawyer and is included in the top 50 of The National Law Journal’s survey of the nation’s largest law firms. Wilson Elser serves a growing, loyal base of clients with innovative thinking and an in-depth understanding of their respective businesses