Food & Beverage Marketing: Significant Issues in 2014 and Beyond

David Ter Molen is a Partner in the Litigation Practice Group and member of the Food Industry Team. David litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He has achieved favorable results for plaintiffs and defendants in trademark and unfair competition, false advertising and patent infringement matters. David has represented clients in a wide array of technical areas and has substantial trial and appellate experience.

David helps food and beverage companies protect and exploit their branding, marketing and other intellectual property assets, including compliance with FDA & USDA regulations. He is also the author of the Food Identity Blog (foodidentityblog.com).

Catherine Bate has focused her practice in marketing and advertising law for over 10 years, and has developed expertise that has earned her a reputation as a recognized leader in the practice.  She provides business-focused advice concerning promotional and advertising activities in all media, including: promotional contests, games and sweepstakes, privacy matters (including CASL/anti-spam compliance), compliance with consumer protection legislation, marketing and advertising-related agreements, and packaging and labelling requirements.  Catherine also assists clients in regulated fields (including, in particular, ads for food, cosmetics and alcoholic beverages) with advertising preclearance and regulatory matters.  Her expertise also includes consumer product safety and, when necessary, recalls.

James Alterbaum, a senior partner in the Corporate/M&A practice, Chairman of its Accounting Law practice and lead partner of the Firm's Long Island, NY practice,  has over 30 years experience in corporate, securities, commercial and employment law. With a background in accounting and finance, Jim takes a business and entrepreneurial approach to the law.

Jim's practice serves public, private, and corporate clients in diversified fields, including the food, manufacturing, distribution, health care and technology industries. Jim has particular expertise in serving closely-held and family multi-generational firms facing business and corporate governance challenges, including the structuring of M&A transactions, refinancing, public and private offerings and succession plans. Jim places heavy emphasis on the strategic decision-making surrounding these transactions and focuses particularly on the negotiation process, through all its stages.