Emerging Issues in Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard – An Update

Brendan O'Rourke is a nationally recognized Trademark and Advertising litigator. He is a partner and co-chair of Proskauer's Litigation Department, as well as co-head of the False Advertising & Trademark Group. Brendan is a "go to" first-chair trial lawyer.  He provides day-to-day trademark, false advertising, and Lanham Act counseling to Fortune 500 companies, sports & entertainment industry clients, as well as start-ups and entrepreneurs. His experience includes all phases of trademark and false advertising counseling and litigation, including complex issues involving consumer survey research and claim substantiation, and inter parties proceedings before the U.S. Trademark Trial and Appeal Board and the Federal Circuit. Brendan is recognized by Chambers USA for both his trademark and advertising litigation practice, and Institutional Investor Magazine's Benchmark Litigation survey recognized Brendan as one of New York State's "litigation stars." He has chaired INTA's Leadership Meeting, Advanced Forum on the Trademark Law and Revisions Act, INTA's third annual "Trademarks in Cyberspace" forum, and other prominent trademark law conferences. Brendan received his JD from Fordham University School of Law and his BA, cum laude, from Boston College.

John Olsen is co-chair of the International Trademark and Copyright Protection Group. With more than 30 years' experience in Intellectual Property Law and in particular trade mark law, 25 of those years practicing in Europe, John advises clients on selection, acquisition, exploitation and enforcement of trade mark rights throughout the world. His hands-on approach is unique in helping clients to understand the inter-relationship of IP rights worldwide and to ensure that their trade mark enjoys as much exclusivity as possible. John advises individuals through to multi-national companies. 

John has been at the top of The Legal 500 since the year 2000. He has been recommended as a leading IP Lawyer by UK Legal500 and Chambers & Partners UK. John has been involved in more than 1500 contested trade mark cases at the second level of appeal or higher.

James Hastings is Of Counsel to Collen IP. He is the author of the online publication, Trademark Opposition Lawyer, a helpful primer for brand owners and companies who are seeking to protect their trademark in contested proceedings before the U.S. Trademark Trial and Appeal Board.  James's insight on trademark opposition cases has been featured in Corporate Counsel and the LXBN network of legal publications.  James is an approved mediator of the International Trademark Association (INTA) Panel of Mediators, an alternative dispute resolution forum with approximately 150 mediators worldwide that works on behalf of INTA's 6,500 member companies.