Effective Brand Protection Strategy: A Comprehensive Guide for Companies
Recording Available: Friday, March 26, 2021
The rise of e-commerce in recent years had significantly helped businesses to gain better customer engagement and, thus, improve bottom lines. However, along with the surge of business opportunities on the internet, is the influx of criminals selling product counterfeits online. This unwelcome trend further intensifies as consumers rely more heavily on e-commerce with the enforcement of social distancing around the world.
Now more than ever, companies need to put an effective online brand protection strategy in place. By taking a strategic approach in every digital channel, businesses can streamline implementation, save costs, and ensure brand reputation.
In this LIVE Webcast, a panel of thought leaders and professionals brought together by The Knowledge Group will present to the audience a comprehensive guide on how to develop an effective brand protection strategy. Speakers will also provide practical tips and best practices in strengthening brand protection amid the current COVID-19 pandemic.
Some of the major topics that will be covered in this course are:
- Online Brand Protection - Recent Trends
- Counterfeiting - Identifying Red Flags
- Effective Brand Protection Strategies
- Factors to Consider in Selecting a Brand Protection Solution
- Best Practices
- Brand protection evolves to trust and safety
- Securing the business to customer perimeter
- How to leverage AI and automation
- Company case study (Zoom)
Jeff is Head of Product Marketing at Bolster, Inc., the industry leader in AI-driven brand protection and fraud prevention. Jeff has deep experience in digital infrastructure, cybersecurity, product marketing and go-to-market strategy. Jeff has held leadership positions for Fortune 500, mid-size and startup technology companies, including Cisco (10 years) and Dell EMC (8 years). Jeff received his bachelor’s degree cum laude from Harvard College and is a frequent spokesperson with press and analyst communities.
Print and review course materials
Method of Presentation:
Experience in Intellectual Property law
NY Category of CLE Credit:
Areas of Professional Practice
Unlock All The Knowledge and Credit You Need
Leading Provider of Online Continuing Education
It's As Easy as 1, 2, 3
Get Your 1-Year All Access Pass For Only $199
About Bolster, Inc.
Bolster creates trust and safety on the Internet so companies can thrive in digital commerce. We help companies leverage AI and automation to secure their brand perimeter to engender trust and safety wherever the customer meets the brand. Trust and safety extend beyond tactical solutions that protect or mitigate a specific attack vector to protecting customer interactions across all brand interactions. Bolster recognizes that bad actors use multiple channels to commit fraud or inflict harm, and we offer a set of solutions that provide protection across these channels. We create an environment where customers feel safe, so companies experience gains in customer engagement and revenue.