Utilizing Consumer Surveys in Merger Investigations and Class Action Cases: Practical Guide
Recording Available: Friday, August 14, 2020
As the volume of merger activities increases, regulators are also intensifying their crackdown on potential antitrust violations. Recognizing the insufficiency of traditional market share measures in revealing the potential competitive impact of a planned merger, governments and parties are now shifting to the assessment of purchasing decision processes instead. Customer surveys, carefully done, can provide a better way to understand consumer behavior and predict market outcomes post-merger.
Consumer surveys are not only used in merger reviews, but also in class action cases such as those related to employment.
In this LIVE Webcast, a seasoned panel of thought leaders and professionals brought together by The Knowledge Group will provide a practical guide on how to carefully use consumer surveys in merger investigations and class action cases. Speakers will also address the common pitfalls and issues that may typically arise in using customer surveys.
Key topics include:
- Traditional Market Share Analysis vs Consumer Surveys
- Notable Cases:
- Class Action
- Common Pitfalls and Issues
- Best Practices
- Practical Guide
Who Should Attend:
- Merger & Acquisition Specialists
- Antitrust Lawyers and Attorneys
- Class Action Lawyers
- Corporate Executives
- Executive Board Members
- In-House Counsel
- Public and Private Companies
Sachin Sancheti has more than a decade of experience leading engagements in significant litigation and regulatory matters. He brings deep expertise to merger reviews, as well as product misrepresentation and intellectual property disputes. He works with attorneys on all phases of the litigation process and supports experts through discovery and trial.
Dr. Sancheti applies his extensive knowledge of industrial organization economics, econometrics, and surveys to merger reviews. He is experienced in all stages of the merger review process, and has consulted on competitive effects of mergers in a range of industries, including telecommunications, media, technology, and industrial products. His experience covers both horizontal and vertical mergers. Representative merger cases that Dr. Sancheti has worked on include T-Mobile/Sprint, United States v. AT&T Inc. et al., and Commercial Metals Company’s Acquisition of Certain Assets from Gerdau S.A.
Dr. Sancheti has assessed class certification claims and damages related to product misrepresentation in automobiles, food products, consumer products, financial products, and business services. He has substantial experience in analyzing consumer behavior issues in consumer class actions. He has also conducted econometric and survey analyses of physician prescribing behavior in the context of off-label marketing of pharmaceutical products.
Dr. Sancheti has consulted on lost profits assessments and determination of reasonable royalty rates in a variety of industries. He has managed complex survey designs, including conjoint surveys, to determine consumers’ perceptions and valuations of product features. He also has experience in the valuation of intangible assets such as brands and the assessment of how firms create and maintain brand value.
Print and review course materials
Method of Presentation:
General knowledge of commercial law
NY Category of CLE Credit:
Areas of Professional Practice
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