Competitor’s Comparative Advertising: Practical Guide and Best Practices in Winning Your Claims

Broadcast Date: Wednesday, August 14, 2013 from 12:00 pm to 2:00 pm (ET)
Consumer Law
Jami Gekas
Norman C. Simon
Michael T. Mervis
William D. Schultz
Jeffrey A. Klein


About Edwards Wildman

Edwards Wildman is an Am Law 100 firm with 600 lawyers in the US, UK and Asia. Its lawyers are known internationally for their work in private equity, venture capital, corporate and finance, complex litigation, insurance and reinsurance and intellectual property. The Intellectual Property group practices in patent and trademark portfolio strategy, prosecution, counseling, and opinions, as well as copyright and domain name protection, IP litigation, and media and technology licensing and transactions. Clients turn to Edwards Wildman for help structuring their advertising, promotions and sales campaigns to address regulatory compliance and navigate privacy, data security and consumer protection issues. Attorneys regularly review advertising copy and labeling requirements and oversee campaign implementation. Decades of brand strategy and counseling experience, combined with robust support systems and talent, ensure that our clients have the freedom and security to grow their business.


About Kramer Levin Naftalis & Frankel LLP

Kramer Levin Naftalis & Frankel LLP is a full-service law firm with offices in New York, Silicon Valley and Paris. The firm has one of the nation’s premier advertising practices, and regularly represents advertisers in Lanham Act and consumer fraud class action litigation, as well as before the National Advertising Division (NAD). U.S. News & World Report, Chambers USA and Legal 500 U.S. consistently rank Kramer Levin’s advertising practice as among the best in the nation.


About Proskauer

Proskauer is a global law firm advising clients worldwide from offices in Beijing, Boca Raton, Boston, Chicago, Hong Kong, London, Los Angeles, New Orleans, New York, Newark, Paris, São Paulo, and Washington, DC. The firm has broad experience in all areas of practice important to businesses, not-for-profit institutions and individuals.

The partners in Proskauer’s False Advertising practice litigate false advertising cases in federal and state courts and before the NAD and NARB, with a tremendous track record in both jury and non-jury cases, and counsel clients on advertising substantiation law and strategy. They bring to these tasks a deep understanding not only of the law, but also of scientific test methods, statistics and consumer surveys.

Proskauer’s experience in the False Advertising area is unparalleled. Chambers USA, US Legal 500 and U.S. News and World Report-Best Law Firms consistently rank their capabilities as Band One.


About Merchant & Gould P.C.

Merchant & Gould has engaged exclusively in the practice of intellectual property law, including patent, trademark, copyright, unfair competition, trade secret, advertising and computer law, and related litigation including both trials and appeals, for 110 years.

With offices in Atlanta, Denver, Knoxville, Madison, Minneapolis, New York City, Seattle and Washington DC, and more than 100 practicing attorneys, the firm is one of the largest intellectual property law firms in the United States. Typically, our attorneys are admitted to practice in the state where they reside and nearly all are admitted to practice before the United States Patent and Trademark Office (USPTO). We are consistently ranked as a top patent, trademark and copyright firm both in the U.S. and globally. We value our client relationships, and actively partner with clients to understand, build, and implement technology and intellectual property driven strategies that add bottom-line business value. The depth and breadth of our legal and technical knowledge, coupled with years of experience in helping clients create and strategically manage global intellectual property assets, uniquely positions us to be a valued member of the client team.


About LitiNomics, Inc.

LitiNomics is a consulting firm dedicated to supporting corporations, law firms, and financial institutions as they address issues that arise in commercial litigation. Founded in 2007, LitiNomics is composed of professionals with extensive experience in providing expert research, analyses, valuations and testimony in complex areas concentrated in economic damages and forensic accounting, with a particular emphasis in intellectual property disputes.

From offices in Silicon Valley, Oakland and Los Angeles, LitiNomics’ professionals support clients on a national basis with many of our professionals holding advanced degrees in economics, finance, accounting, business, and law. Since our founding, we’ve grown rapidly and established ourselves as one of the premier boutique firms in our field.