Best Practices in Protecting Your Brand and The Fundamentals of Trademark Law: A 2017 Perspective
A name, concept, design, sign, symbol or other indicia that distinguishes the source of a particular product or service of one party from those of others is generally known as a trademark or service mark and is an important asset and form of “intellectual property” to that business. Businesses around the globe spend valuable resources to ensure that these brands are well-known to the public as an identifier of their business. Unfortunately, businesses often overlook the importance of securing and protecting these brand or marks which can result in the infringement of these properties by other businesses and other losses or damage to this property.
To avoid unwanted risks and legal challenges, savvy business owners are urged to strictly monitor, register and otherwise protect their marks and be cognizant of the marks of other businesses. Neglecting this intellectual property can ultimately result in the business needing to incur significant additional costs, much like neglecting proper care and maintenance of a vehicle can result in major expenses to maintain that vehicle.
In this LIVE Webcast a panel of thought leaders and professionals assembled by The Knowledge Group will help the audience understand all the important issues and legal insights regarding trademark law. Speakers will also present best practices to protect trademark rights and avoid potential risks and pitfalls in the area of trademark law.
Key topics include:
- Fundamentals of Trademark Law
- What Is A Brand?
- Brand Protection – Basics
- “Trademarks” vs “Service Mark”
- The Uniform Domain Name Dispute-Resolution (UDRP)
- Importance of Registering Trademarks
- Cybersquatting, Risks and Pitfalls in Brand Protection and Trademarks
- Recent Trends and Developments
John McKeown, Counsel
Goldman Sloan Nash & Haber LLP
- What is a brand?
- Brand Components
- Brand Image
- Brand Equity
- Branding on the Internet
- Cybersquatting and Related Problems
- Metatags, Keywords
- Linking and Framing
- Jurisdictional Issues
- Social Media
Alexander H. Butterman, Attorney
Staas & Halsey, LLP
- What is a trademark?
- Availability Searches
- Loss of Distinctiveness
- Madrid Protocol
- Petitions to Cancel
Barnard N. Madsen, Partner
Fillmore Spencer LLC
- What can go wrong?
- Cease and Desist Letters
- Uniform Domain Name Dispute-Resolution (UDRP)
- Border Protection
Who Should Attend:
- Brand Managers
- Brand Owners
- Copyright Lawyers
- Design Patent Attorneys
- IP Attorneys & Consultants
- Patent Attorneys
- Trademark Lawyers
- In-house Counsel
Alexander Butterman has been an attorney with the Washington, D.C. law firm of Staas & Halsey LLP since 2005 specializing in trademark and copyright law. Mr. Butterman has been representing a diverse group of businesses in a variety of industries and commercial sectors since 1995 while working in several intellectual property boutique law firms; consulting with the in-house trademark group of a major international hospitality industry corporation; and examining trademark applications as an Attorney Advisor at the U.S. Patent and Trademark Office (USPTO). Mr. Butterman has counseled hundreds of different businesses and assessed thousands of marks in his practice which features trademark prosecution, opinion rendering, enforcement and all facets of trademark practice before the U.S. Patent and Trademark Office. Mr. Butterman’s IP practice also covers internet domain name IP issues; anti-counterfeiting matters; copyright prosecution; intellectual property licensing and transactional matters; and intellectual property research and due diligence investigations.
Alexander Butterman has been an attorney with the Washington, D.C. law firm of Staas & Halsey LLP since 2005 specializing …
Barnard Madsen’s over 30-year legal career includes service on a U.S. congressman’s staff, as an Air Force judge advocate, a Special Assistant U.S. attorney, and Assistant Attorney General. He has served as a prosecutor and criminal defense counsel, and full-time for four years as an appellate counsel, and has now served nearly twenty years in private practice. His current practice focuses on intellectual property, employment law, commercial litigation, and appeals. For four consecutive years, he has been voted by other attorneys as one of Utah’s Legal Elite in intellectual property and business litigation.
Barnard Madsen’s over 30-year legal career includes service on a U.S. congressman’s staff, as an Air Force judge advocate, a …
John focuses on providing advocacy and advice concerning intellectual property and related matters, including protecting trademarks, copyrights, patents, confidential information and misleading advertising claims under the Competition Act. He is certified by the Law Society of Upper Canada as a specialist in Intellectual Property Law (TradeMarks/Copyright). He is currently the Chair of the Canadian Bar Association Trademarks Committee.
John is recognized as a leading trademark practitioner in Canada and globally in Best Lawyers in Canada and World Trademark Review.
John is the author of two textbooks dealing with trademarks, Brand Management in Canadian Law (Carswell 1st Edition, 2004; 2nd Edition, 2006; 3rd Edition, 2010 and a 4th Edition, 2016 and Canadian Intellectual Property Law and Strategy: Trademarks, Copyright and Industrial Designs. (Oxford, 1st Edition, 2010, LexisNexis 2013 Edition, 2014 Edition, 2015 Edition and 2016 Edition.
John is also the author of Fox, Canadian Law of Copyright and Industrial Designs (3rd Edition, 2000; 4th Edition, 2003), the leading copyright textbook in Canada. The 4th edition has been released in a loose leaf format. John and the text have been referred to by both the Supreme Court of Canada and the Federal Court of Appeal as an authoritative source.
John focuses on providing advocacy and advice concerning intellectual property and related matters, including protecting trademarks, copyrights, patents, confidential information …
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Method of Presentation:
Experience in trademark law
NASBA Field of Study:
Business Law - Technical
NY Category of CLE Credit:
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About Staas & Halsey LLP
Staas & Halsey LLP is a Washington, D.C.-based intellectual property law firm that provides IP solutions for businesses in the United States and around the world, including Korea, Japan, China, Israel, Europe, and India. Focusing exclusively on intellectual property matters, each D.C. patent attorney at our firm offers technical and legal expertise with convenient access to the extensive legal and government resources in the Washington, D.C. area.
About Fillmore Spencer LLC
At Fillmore Spencer LLC, we are devoted to building long-term relationships with our clients and with the community. From business and commercial law to personal injury, family and criminal law, we provide big-firm capabilities with a small-firm touch.
About Goldman Sloan Nash & Haber LLP
For more than 35 years, Goldman Sloan Nash & Haber (GSNH) LLP has helped leading businesses, entrepreneurs and individuals successfully navigate the maze of corporate & commercial law to help protect and grow their businesses. Our mid-sized law firm is based in downtown Toronto, Ontario, Canada and provides advice across all major practice areas including Intellectual Property. As a mid-sized law firm, we are committed to providing the personalized service of a boutique law firm with the sophistication of a larger law firm.