HomeWebcastAdvertising Claims Substantiation: Significant Considerations in 2019
Online CLE Claims Substantiation CLE

Advertising Claims Substantiation: Significant Considerations in 2019

Live Webcast Date: Wednesday, September 25, 2019 at 12:00 pm - 2:00 pm (ET)
Commercial/Consumer LawLive Webcast
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Add Reminder to My Calendar 09/25/2019 11:00 am 09/25/2019 2:00 pm America/New_York The Knowledge Group Webinar: Advertising Claims Substantiation: Significant Considerations in 2019 The event starts in an hour. If you have not registered, please go to the link below to sign up today.https://www.theknowledgegroup.org/checkout/?add-to-cart=130346\r\n With the rise of new media, technologies and rapid technological advancement, ensuring the validity and truthfulness of advertising claims has become increasingly complex. While the Federal Trade Commission (FTC) imposes laws and regulations against false, misleading, and deceptive advertising, claims become susceptible to risk issues if not substantiated and adequately supported. Hence, advertising claims substantiation becomes more important to ensure a comprehensive, truthful and efficient promotions practice as well as to avoid the potholes of noncompliance. \n \nOur panel of key thought leaders and practitioners will offer a discussion of the fundamentals as well as updates regarding the latest and significant issues surrounding Advertising Claims Substantiation. This LIVE webcast aims will also provide the audience with practical strategies in advertising claims substantiation in a rapidly evolving legal climate. \n \nKey topics include: \n \n \n Advertising Claims Substantiation: A 2019 Perspective \n Regulation and Enforcement by FTC \n Recent Trends, Developments and Updates \n Identifying Potential Legal Consequences \n Consumer Class Actions, Claims Lawsuits, and Litigation \n Risks and Pitfalls \n \n https://www.theknowledgegroup.org/webcasts/advertising-claims-substantiation-2019/

Online CLE Claims Substantiation

Join us for this Knowledge Group Online CLE Claims Substantiation Webinar. With the rise of new media, technologies and rapid technological advancement, ensuring the validity and truthfulness of advertising claims has become increasingly complex. While the Federal Trade Commission (FTC) imposes laws and regulations against false, misleading, and deceptive advertising, claims become susceptible to risk issues if not substantiated and adequately supported. Hence, advertising claims substantiation becomes more important to ensure a comprehensive, truthful and efficient promotions practice as well as to avoid the potholes of noncompliance.

Our panel of key thought leaders and practitioners will offer a discussion of the fundamentals as well as updates regarding the latest and significant issues surrounding Advertising Claims Substantiation. This LIVE webcast aims will also provide the audience with practical strategies in advertising claims substantiation in a rapidly evolving legal climate.

Key topics include:

  • Advertising Claims Substantiation: A 2019 Perspective
  • Regulation and Enforcement by FTC
  • Recent Trends, Developments and Updates
  • Identifying Potential Legal Consequences
  • Consumer Class Actions, Claims Lawsuits, and Litigation
  • Risks and Pitfalls

Who Should Attend

  • Advertising Law Professionals and Practitioners
  • Chief Marketing Officers
  • Marketing Specialists and Strategists
  • Media and Telecommunication Attorneys
  • Business and Company Owners
  • In-house Counsel
  • Managers
  • Public and Private Companies
  • Other Related and Interested Professionals

Faculty

Online CLE Claims Substantiation
William Rothbard
Attorney
Law Offices of William I. Rothbard

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Online CLE Claims Substantiation

William Rothbard, Attorney
Law Offices of William I. Rothbard

Online CLE Claims Substantiation

Online CLE Claims Substantiation

William RothbardAttorneyLaw Offices of William I. Rothbard

Bill Rothbard specializes in advertising and marketing law.  A former FTC advertising enforcement attorney and Attorney-Advisor to the FTC Chairman, he counsels digital advertisers, direct response marketers, and affiliate marketers on their FTC compliance duties and represents clients in federal and state deceptive advertising investigations and enforcement actions. He has litigated and negotiated settlements in dozens of FTC and state Attorney General cases.  Bill is a regular speaker at ad industry conferences, a regular contributor to the Direct Response Marketing Alliance (DRMA) newsletter, and author of FTCAdLaw Alert, an FTC blog published at www.FTCAdLaw.com

Online CLE Claims Substantiation

Course Level:
   Intermediate

Advance Preparation:
   Print and review course materials

Method Of Presentation:
   Live Webcast

Prerequisite:
   General knowledge of advertising laws

Course Code:
   148231

NY Category of CLE Credit:
   Areas of Professional Practice

Total Credits:
   2.0 CLE

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About the Knowledge Group

The Knowledge Group

The Knowledge Group has been a leading global provider of Continuing Education (CLE, CPE) for over 13 Years. We produce over 450 LIVE webcasts annually and have a catalog of over 4,000 on-demand courses.

About the Knowledge Group

The Knowledge Group

The Knowledge Group has been a leading global provider of Continuing Education (CLE, CPE) for over 13 Years. We produce over 450 LIVE webcasts annually and have a catalog of over 4,000 on-demand courses.

Let Bill Rothbard help you manage and mitigate the legal risk in your next Online Marketing, Direct Response Advertising, or Telemarketing campaign. With more than three decades of experience in the Advertising, Direct Response and Telemarketing industries as an Attorney and former Senior Staff Official with the Federal Trade Commission, Bill Rothbard can expertly guide you through the maze of legal issues that have become an everyday reality for marketers, including telemarketers under the TCPA and the FTC Telemarketing Sales Rule.

Website: http://www.ftcadlaw.com/

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