Analysis Group, Inc.
Dr. Befurt specializes in applying his expertise in marketing research methodologies to both litigation and strategy case work, focusing on how to best isolate the impact of product or service characteristics on consumer behavior, including consumer choice. His recent engagements in litigation work include surveys on evaluating the perceived health benefit of consumer goods; assessing how much an electronic communication device’s features contribute to the purchase of such a device in a patent litigation; and various matters examining false advertising allegations and potential consumer confusion. Dr. Befurt has also worked on matters testing the salience and comprehension of disclaimers and disclosures. Dr. Befurt has supported leading marketing authorities in designing and implementing a number of survey approaches and has also served as an expert.