Marcello Santana, Esq.
Applied Marketing Science, Inc.
Marcello has extensive experience managing quantitative and qualitative market research projects relating to litigation matters. Within AMS, Marcello works on Litigation Support projects involving trademark and trade dress confusion, trademark dilution, secondary meaning, deceptive advertising, patent infringement and class certification. He also coordinates all aspects of a research project, including survey design, fieldwork, data analysis and report creation.
Marcello holds a B.S. in business administration with a double major in marketing and management information systems from Northeastern University in Massachusetts, and a J.D./M.S. in law and mass communication with a concentration in applied communications research from Boston University. He is admitted to practice law in New York and Massachusetts.