Jacqueline Chorn, Ph.D.
Associate Principal & Survey Expert
Applied Marketing Science, Inc.
Jacqueline Chorn is an associate principal for the Litigation Support practice at Applied Marketing Science (AMS), where she is responsible for the delivery of research that supports expert testimony in a variety of civil cases (e.g., trademark and trade dress infringement, false and deceptive advertising, and class action matters). Jacqueline also conducts research to substantiate advertising claims for consumer product testing and taste tests.
Prior to joining AMS, Jacqueline was an academic researcher in the field of psychology and law. Her dissertation, funded by the National Science Foundation, examined the functionality of the safeguards offered by the Supreme Court in Daubert v. Merrill Dow Pharmaceuticals (1993) to protect against the admission of unreliable expert testimony. She was also an assistant professor of psychology at the University of the Pacific and worked as a psychology instructor at John Jay College of Criminal Justice; City University of New York where she taught undergraduate courses in research methods and statistics, social psychology, psychology in the law, and cognitive psychology.