Caroline C. Otis, Ph.D.
Applied Marketing Science, Inc.
Caroline Otis is an associate principal in the Litigation Support practice area of Applied Marketing Science. Caroline has extensive experience managing quantitative and qualitative market research projects relating to litigation matters. Within AMS, Caroline manages day-to-day operations for Litigation Support projects involving issues such as trademark and trade dress confusion, deceptive advertising, patent infringement and class certification. She also coordinates all aspects of a research project, including survey design, fieldwork, data analysis and report creation. Additionally, she supervises and trains analysts at AMS.
Caroline has served as a survey expert for trademark, trade dress and false advertising matters, as well as advertising claim substantiation initiatives. Caroline holds a B.A. in psychology from Williams College in Massachusetts, and a Ph.D. in psychology from the Graduate Center at the City University of New York.