Brian M. Sowers
Principal & Survey Expert
Applied Marketing Science, Inc.
Brian Sowers is a principal at Applied Marketing Science (AMS), and leads the firm’s Litigation Support practice. He is responsible for the delivery of survey research and other marketing science initiatives to support expert testimony in civil cases. He manages the referrals and support of affiliated academic experts and supports marketing, consumer psychology and economic expert witnesses in matters in which consumer opinions and behaviors are an important determinant of liability and damages. Brian has managed case teams to provide market research in complex cases, including trademark and trade dress infringement, class action matters, false and deceptive advertising, antitrust issues and patent damages.
Brian has served as a testifying survey expert on matters related to trademark and trade dress infringement, class certification, and false advertising. He has also assisted attorneys in assessing the benefits of collecting market research data, critiquing opposing expert reports and preparing experts for deposition and trial questioning. Brian holds a B.A. in history from Roanoke College and an M.B.A. in marketing from the University of Colorado.