Trademarks (brands) are everywhere. Their associated goodwill among consumers is a business asset that can actually increase in value and last forever. So a company has a strong economic interest in protecting, preserving, and adding to the accumulated goodwill in its trademarks.
Federal trademark registration provides the exclusive right to use a trademark nationwide. But after you’ve obtained registration, what do you need to do to protect and preserve your trademark rights? What do you do when someone else uses a confusingly similar mark and attempts to trade off your goodwill? And what can you to do ensure you don’t infringe someone else’s trademark rights?
Join a panel of key thought leaders and professionals assembled by The Knowledge Group as they answer these questions with topics including:
- Trademark Infringement: What is a Likelihood of Confusion?
- Best Practices to Avoid Infringement
- Trademark Infringement Litigation:
- Surveys and Experiments to Evaluate Perception and Materiality
- Damages and Other Remedies
- Notable Court Rulings and Recent Developments