The Future of Trademark Infringement: What You Need to Know and Do


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SKU: 2017-12-04 Category: Tags: , ,


Trademarks (brands) are everywhere. Their associated goodwill among consumers is a business asset that can actually increase in value and last forever. So a company has a strong economic interest in protecting, preserving, and adding to the accumulated goodwill in its trademarks. 

Federal trademark registration provides the exclusive right to use a trademark nationwide. But after you’ve obtained registration, what do you need to do to protect and preserve your trademark rights? What do you do when someone else uses a confusingly similar mark and attempts to trade off your goodwill? And what can you to do ensure you don’t infringe someone else’s trademark rights?

Join a panel of key thought leaders and professionals assembled by The Knowledge Group as they answer these questions with topics including:

  • Trademark Infringement: What is a Likelihood of Confusion?
  • Best Practices to Avoid Infringement 
  • Trademark Infringement Litigation:
    • Claims
    • Surveys and Experiments to Evaluate Perception and Materiality
    • Damages and Other Remedies
  • Notable Court Rulings and Recent Developments