The rise of e-commerce in recent years had significantly helped businesses to gain better customer engagement and, thus, improve bottom lines. However, along with the surge of business opportunities on the internet, is the influx of criminals selling product counterfeits online. This unwelcome trend further intensifies as consumers rely more heavily on e-commerce with the enforcement of social distancing around the world.
Now more than ever, companies need to put an effective online brand protection strategy in place. By taking a strategic approach in every digital channel, businesses can streamline implementation, save costs, and ensure brand reputation.
In this LIVE Webcast, a panel of thought leaders and professionals brought together by The Knowledge Group will present to the audience a comprehensive guide on how to develop an effective brand protection strategy. Speakers will also provide practical tips and best practices in strengthening brand protection amid the current COVID-19 pandemic.
Some of the major topics that will be covered in this course are:
- Online Brand Protection – Recent Trends
- Counterfeiting – Identifying Red Flags
- Effective Brand Protection Strategies
- Factors to Consider in Selecting a Brand Protection Solution
- Best Practices