Your Yelp Data Influencing Eating Recommendations
by: The Knowledge Group
The ability to use people’s prior search data for new suggestions on their buying behavior as they make other searches is not a new concept. Google and Yahoo both have been leveraging this user-provided resource for years. However, Yelp, the consumer service recommendation app and website, has now jumped on the same bandwagon with its own algorithms, artificial intelligence and suggestion tools for its users.
The tool works in two ways. First, the user can provide profile criteria themselves within Yelp. This can include any kind of dietary issues or limitations, preferences, lifestyle types, and accessibility needs. These personalization features are a first for Yelp, expanding its ability to make food searching more personal for Yelp users. As the user continues to build a history of searches, the Yelp system will also combine the preset profile choices with past search results and create a “For You” recommendation list each time the user goes for a new search for dining out. On the restaurant vendor side of things, there are no additional steps a restaurant needs to make. The Yelp system will use their already-provided details to determine if the given vendor matches the profile of the user and in the locality, the person is searching in. Businesses can continue to edit their own description information, however, and add more details that can help with Yelp’s matching. The trick is not to overdo it, like what happened with early SEO plugging, because customer comments are quickly going to identify abusers lying about what they offer for dining out.
Apple iOS users will see the changes immediately in their version of Yelp. Unfortunately, Android users will be delayed until 2020 when the see the changes become available in their version. What does the future hold for AI? How can you mitigate the risks presented and maximize the benefits? Join us for our live webcast on September 26th as we take a look at its usage in cybersecurity. The full agenda and how to register can be found here.