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Google, Amazon, and Apple Digital Voice Assistants Under Scrutiny for Flouting Privacy Expectations

by: The Knowledge Group

August 05, 2019

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Did you know? Apple sends some people’s Siri recordings to its contractors around the world. The information goes back to the company to help improve its digital voice assistant. The rationale seems reasonable. After all, artificial intelligence can only be improved by collecting and examining data on what’s working and what’s not. Google’s done it too. Same with Alexa.

The issue is in the private, accidental recordings received by Apple, which can be highly personal and sensitive, containing sufficient location and contact details to identify a user. The idea that we’re letting these companies review our information anonymously is no longer believable if it ever was.

Is Digital Privacy Impossible?

Apple’s privacy policy does disclose that “certain information” goes to its servers—data related to who you are, the way you communicate, your musical tastes and your search result preferences—to help Siri understand the way you speak and what you’re hoping to find.

But you can’t opt-out. Amazon’s Echo and Alexa systems have retained “deleted” personal information, so deleting isn’t the answer with this technology. Bloomberg reported that Amazon employees listen to user voice recordings.

Join Us for an Online CLE & CPE on Identity Fraud Prevention & Machine Learning.

The Knowledge Group will offer a free live Identity Fraud Prevention CLE webcast on 29 August 2019 at 12-2 pm (ET).

Identity fraud has been an issue for quite some time and machine learning is at the forefront of the fight against it.  This isn’t without its own set of unique challenges.

Join us for a deep dive into the developments surrounding identity fraud and machine learning, detection, prevention, and best practice, as well as what’s ahead for tech and privacy.

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